Peter Mukerjea started his career in marketing with American food processing company
Heinz and British retailer
Storehouse plc in
United Kingdom. He worked with the advertising agency
Ogilvy & Mather as Account Director in
New Delhi and
London followed by a stint with
DDB Needham as Regional Group Account Director in
Hong Kong. In 1993 he joined
STAR TV as Sales Director (India) in Hong Kong. He moved to
Mumbai shortly after joining to establish STAR TV's advertising sales division in India. In 1996 Peter acquired additional responsibility for the Middle East market. In 1997 he was promoted to Executive Vice President. In 1999 he became Chief Executive Officer of
STAR India and served in that position for 8 years. Peter represented Star TV's interests as a member of the Board of Directors of television channel
ESPN STAR Sports, cable television service operator
Hathway and joint venture company
Media Content and Communications Services (India) for
Star News. After the expiry of the non-compete clause in July 2007, Peter joined
INX Media, where he took on the role of chief strategy officer. He resigned from his position in 2009. By April 2010 he had sold his stake in the company. In May 2011, he resigned from his position on the board of directors of the company. Peter has resigned as director at INX Executive Search Private Limited. He is an
angel investor in Kratos, an on-demand digital advertisement platform. == Legacy ==