Peter Shmock opened Zum, his "long-awaited new health club" on May 1, 2002. ZUM rented the space from Clise Properties under an 18-year lease agreement, and Shmock worked with Rocky Rochon Design and BjarkoSerra Architects to build out $643,000 of tenant improvements. Rochon and BjarkoSerra helped select the site, and they added a second-floor mezzanine to bring the space to 7,338 square feet. From July 2004 to February 2007 Certified Strength and Conditioning Specialist® (C.S.C.S.®) Peter Shmock wrote a monthly column called "The Life Athlete" for the neighborhood
Belltown Messenger, and he contributed to the book
Conditioning for Outdoor Fitness: Functional Exercise and Nutrition for Every Body. ZUM was threatened in 2004 when the
Seattle Monorail Project (SMP) planned to condemn the health club's building and redevelop the site as a monorail station. On April 10, 2006, SMP sold the American Games/ZUM building to Anmar Co. for $2.3 million, well above their $1.5 million purchase price. Meanwhile, Peter Shmock continued to earn praise and press for his fitness programs incorporating "active rest", focusing on rotational "movements you use in real life", centering on balance, and "paying attention to the cycles and the rhythms of energy." In a November
Times article republished in Bradenton, Florida; Kansas City, Kansas; Myrtle Beach, South Carolina; and Columbia, South Carolina; Shmock urged readers to "progressively warm up" and reminded them, "There's no rule that says once you start you can't stop, and if you do, you've failed." In April 2005, "uber-trainer" Shmock appeared on "Science Guy"
Bill Nye's TV show
Eyes of Nye to explain sports science. Peter Shmock's work with his health club, ZUM, didn't stop him from continuing his other fitness programs. In 2006 he was still associated with the Elite Edge off-season program for skiers, and he taught a free bicycle workout class at Seattle
REI with Ken Williams. "'Less about performance and more about vitality,'" Shmock continued to add services at ZUM, and by 2007 the Seattle health club hired Colleen Casey as massage director. In 2008, Casey told
The New York Times she was averaging 40 sports massages a month, up from 30 in 2007. Having outgrown the Belltown space it fought so hard to keep in 2004, ZUM moved to The Vance Corporation's Tower Building on Seventh Avenue in January 2010. The health club kept the sand pit and monkey bars, added a climbing wall and floating staircase, and swapped the old building's "all-white quiet room" for a new "sage green serenity room." Founder Peter Shmock said, "'We've created a comfortable space that people want to come to.'" Asked about his "personal philosophy of movement" in 2010, Shmock replied, "I want people to pay attention to their bodies, to observe their cycles of energy so they don't push too hard." ==References==