The Philip DeFranco Show 2006–2011: Early years and building an audience On September 15, 2006, DeFranco created his YouTube account during his finals at
East Carolina University, originally registered as "sxephil", in which he talks about "newsie type stuff, and things that matter to [him] today." DeFranco has cited his early influences as
Ze Frank,
Dane Cook, and the
Vlogbrothers. Early on, he began calling his news-centered videos
The Philip DeFranco Show. In August 2007, DeFranco conducted an experiment by uploading a video titled "Big Boobs and You". The video's thumbnail image was what the title described, except that the
image only flashed for a split second. The rest of the video's content was DeFranco talking. It quickly became his most successful video at the time, with 1.8 million views. From then on he changed his content to
sex,
gossip, and
news. In 2012, YouTube redesigned their website, as videos with cleavage thumbnails attracted many clicks but were abandoned instead of being watched. An online viewer census from September 2007 showed that one-third of his viewers were 16- and 17-year-old girls. The winner's prize was to choose which charity would receive a donation of $15,000. He chose the PKD Foundation, an organization dedicated to fighting
polycystic kidney disease (PKD), which he attributed to his family's history with the condition. DeFranco entered the 2010s having his "sxephil" channel as the fifth-most subscribed on the platform.
2012–2017: Revision3/Discovery/GroupNine years Entering 2012, DeFranco was signed with
Revision3, a
multi-channel network (MCN). Revision3 itself was a subsidiary of
Discovery Digital Networks (DDN).
The Philip DeFranco Show was fully acquired by
Revision3 in May 2013, along with his other assets at the time. while by October, his channel was noted to have accumulated 2 million subscribers. In January 2013, DeFranco took part in a
Google+ Hangout with
United States Vice President Joe Biden and
Guy Kawasaki, discussing
gun laws.
2017–present: Returning to independence All of his channel's videos from before March 13, 2017, have been removed from public viewing. In May of that year, DeFranco announced he was no longer working with Group Nine Media and would instead be an independent creator again. In addition to this, DeFranco announced the launch of DeFranco Elite, a crowdfunding initiative on
Patreon; DeFranco Elite functioned as a way for fans to help fund
The Philip DeFranco Show, which DeFranco stated would help avoid the series' funding to be tied to YouTube ad revenue. By the end of the year,
The Outline noted that DeFranco had over 13,000 Patreon subscribers donating an amount of money that while undisclosed was enough to rank him within the platform's top 20 creators. In 2019, DeFranco was earning approximately $50,000 a month from Patreon. DeFranco's coverage of issues concerning
YouTube culture—such as
PewDiePie's alleged
anti-Semitism controversy and the
DaddyOFive child abuse story—were among those most cited by online and mainstream media publications. DeFranco's coverage and criticism of the channel sparked a community backlash and heightened media attention that led to the Martins losing custody of two of their children, Another topic DeFranco was noted by media publications for covering in 2017, was that of demonetization of YouTube creators. DeFranco continued to be frequently cited as critical of the platform, regarding issues involving ad revenue and demonetization, with noted criticism of ads being allowed on the YouTube channels of mainstream talk shows but not on those of native creators. Due to hot-button topics that can arise when delivering the news, DeFranco's content is particularly prone to being deemed "unfriendly" to advertisers. In June 2017, DeFranco's channel was cited by
The Verge as having over 5.4 million subscribers. DeFranco's subscriber growth slowed down in 2017, although his channel's monthly views continued to yield growing numbers. In October 2018,
BetterHelp gained attention from
YouTube personalities after concerns were raised about alleged use of
unfair pricing, paid reviews from actors, and questionable terms of service. Along with creators like
Shane Dawson, DeFranco faced backlash for being among their most high-profile supporters. Both DeFranco and BetterHelp CEO Alon Matas addressed the issue, giving statements to
Polygon's Julia Alexander. On October 15, DeFranco tweeted that he had formally ended his relationship with BetterHelp. In 2020,
Anthony Fauci appeared on DeFranco's show for an interview, with the goal of bringing information related to the
COVID-19 pandemic to younger audiences.
Secondary channels and other projects In 2007, DeFranco opened his second
YouTube channel, "'PhilipDeFranco", which includes a series of vlogs which he calls
The Vloggity. He also streamed on
BlogTV twice a week and took a cut of the revenue which was up to $12
CPMs. In 2008, he stated in an interview that his listed salary of $250,000 from a number of sources on the Internet, including and beyond
YouTube, was initially a joke, but would become accurate. He has been paid by companies to create videos to promote
Carl's Jr.'s burgers, and the US television series
Lie to Me and
Fringe. DeFranco was a founding member of
The Station, but left only a few months after it was created. DeFranco's early attempts at launching channels with scopes outside of his eponymous news series included
BamBamKaboosh and
TheDeFrancoUpdate. DeFranco also launched
Like Totally Awesome (
LTA), in which video reviews of a movie, video game, or technology were submitted by viewers and compiled into an episode of a video series called
The Quad. The show was run by
Sarah Penna, the creator of the YouTube
multi-channel network Big Frame. Early in his YouTube career, Penna aided DeFranco, securing him coverage in news articles and magazines, such as
Fast Company. One of those articles mentioned that DeFranco frequently collaborated with the advertising agency,
Mekanism. In July 2010, DeFranco co-created
CuteWinFail, along with
Toby Turner; the online series was described by Fruzsina Eördögh of
ReadWrite as "essentially the YouTube equivalent of ''
America's Funniest Home Videos." In 2011, DeFranco launched ForHumanPeoples, a merchandise line. In October 2013, as part of his network, DeFranco launched an accompanying ForHumanPeoples
YouTube channel, based on the clothing and merchandise line. Guest appearances on Hooking Up'' were made by
Kevin Nalty,
Michael Buckley, and other popular Internet celebrities. By the show's second day on YouTube, it had received more than 450,000 views. Bobbie Johnson of
The Guardian said that many Web surfers have "scoffed at what they see as a cynical attempt to cash in."
SourceFed In January 2012, DeFranco launched
SourceFed, which at the time was produced by James Haffner. This came around the same time in which DeFranco signed with Revision3. At the 3rd Streamy Awards, SourceFed was nominated for Best News and Culture Series, as well as Best Live Series and its
#PDSLive 2012 Election Night Coverage program was nominated for Best Live Event.
Offline and guest appearances In July 2010, DeFranco attended the first
VidCon event, where he was a speaker. Additionally, DeFranco has organized live shows and meetup events in locations such as
Arizona,
Los Angeles, and
Toronto. In August 2012, DeFranco hosted the 25th anniversary of
Discovery Channel's
Shark Week. In February 2013, DeFranco was featured as a guest judge on the
second season of
Internet Icon. In November, DeFranco was a special guest in a live pre-show simulcast for the
Doctor Who 50th anniversary from YouTube Space LA. == Entrepreneurship and business ventures ==