1978–1986: Career beginnings In 1978 at age 8, Campbell made her first public appearance in the music video for
Bob Marley's "
Is This Love" at the Keskidee, a Black-led arts and theatre centre in London. She tap-danced in 1983 in the music video for
Culture Club's "
I'll Tumble 4 Ya" and "Mistake No. 3", in 1984. In 1986, while still a student of the Italia Conti Academy of Theatre Arts, Campbell was scouted by Beth Boldt, head of the Synchro Model Agency, while window-shopping in
Covent Garden.
1987–1997 Supermodel status Over the next few years, Campbell walked the catwalk for such designers as
Gianni Versace,
Azzedine Alaïa, and
Isaac Mizrahi and posed for such photographers as
Peter Lindbergh,
Herb Ritts, and
Bruce Weber. When faced with
racial discrimination, Campbell received support from her white friends; she later quoted Turlington and Evangelista as telling
Dolce & Gabbana, "If you don't use Naomi, you don't get us." In August 1988, she became the first black model to appear on the cover of French
Vogue, The following year, she appeared on the cover of American
Vogue, which marked the first time a black model graced the front of the September magazine, traditionally the year's biggest and most important issue. appeared with Turlington, Evangelista,
Cindy Crawford and
Tatjana Patitz on a cover of British
Vogue, shot by Peter Lindbergh. The group was subsequently cast to star in the music video for
George Michael's "
Freedom! '90". That same year, she appeared in
Madonna's controversial book
Sex, in a set of nude photos with Madonna and rapper
Big Daddy Kane. In 1993, Campbell twice appeared on the cover of American
Vogue; in April, alongside Christy Turlington, Claudia Schiffer,
Stephanie Seymour and
Helena Christensen, and again, solo, in June. She also fell on the Vivienne Westwood 1993 Fall catwalk in foot-high
platform shoes, which were later displayed at the
Victoria and Albert Museum in London. In 1996, Campbell walked in the second-ever Victoria Secret Fashion Show and made history as the first black model to open the show. She went on to grace the show's catwalk seven times. Her last catwalk for the brand was in 2005. When asked why she never became a full-time Angel, the supermodel simply stated: "[They] could not afford me". In 1997, Campbell became the first black woman ever to open a
Prada show. 's inauguration party in 1997 In the mid-1990s, Campbell branched out into other areas of the entertainment industry. It was
ghostwritten by Caroline Upcher, with Campbell stating that she "just did not have the time to sit down and write a book." That same year, she released her album
Babywoman, which was named after designer
Rifat Ozbek's nickname for Campbell. with its only single, "Love and Tears", reaching No. 40 on the charts.
Babywoman was mocked by critics, inspiring the
Naomi Awards. Campbell performed with Kate Moss and other supermodels in the closing ceremony of the
2012 Olympic Games, where they modelled haute couture to represent British fashion. Campbell wore a design by
Alexander McQueen—a staggered hem gown with a train speckled with flecks of gold.
2013–2020 Spring/Summer 2014 show at New York Fashion Week, September 2013 In March 2013, Campbell appeared on the inaugural cover of
Numéro Russia. Campbell also became involved in
reality television through the modelling competition
The Face and its international offshoots. In the U.S., she served as a coach and judge, along with
Karolina Kurkova and
Coco Rocha, on
Oxygen's
The Face, hosted by photographer
Nigel Barker. She also hosted
the British version of the show, which aired on
Sky Living later that same year, and
The Face Australia, which ran on
Fox8 in 2014. In 2014, Campbell covered the May issue of
Vogue Australia, the September issue of
Vogue Japan, and the November issue of
Vogue Turkey; the latter two were special editions celebrating Campbell and fellow supermodels. Campbell also covered the Vietnamese, Singaporean and the 35th anniversary Latin American edition of ''Harper's Bazaar''. In 2014, Campbell was named TV Personality of the year by
Glamour Magazine. The award was presented at London's annual Glamour Women of the Year Awards. The following year, she closed the Fall/Winter
Zac Posen show at
New York Fashion Week, and featured in Spring/Summer 2015 campaigns for
Burberry and lingerie retailer
Agent Provocateur. In 2015, Campbell signed on as a recurring character in the
Fox drama
Empire as Camilla Marks, a fashion designer and love interest to Hakeem Lyon, portrayed by
Bryshere Y. Gray. In October 2015, Campbell was featured in a two-episode arc in
American Horror Story: Hotel, as a
Vogue fashion editor named Claudia Bankson. In 2016, Campbell was cast as a recurring character Rose Crane, mother of Alexandra Crane played by
Ryan Destiny, and wife of Ronald Crane played by
Lenny Kravitz, in
Fox newest musical drama
Star (TV series). In 2016, Campbell appeared in the music video for
Anohni's single "
Drone Bomb Me". In September 2017, Campbell appeared in Versace's Spring/Summer 2018 show celebrating the late
Gianni Versace, alongside Schiffer, Crawford, Christensen, and
Carla Bruni and also featured in the campaign for the collection. In February 2018, Campbell and Moss returned to the catwalk and closed
Kim Jones' final menswear show for Louis Vuitton. In April, she featured on the cover of British
GQ alongside rapper
Skepta. In June 2018, Campbell received the Fashion Icon award by the
Council of Fashion Designers of America. In 2019, Campbell received the first beauty contract of her career, with
NARS Cosmetics. In the spring of 2020, amid the
COVID-19 pandemic, Campbell began her web series on
YouTube,
No Filter with Naomi, in which she conducts conversations with various guests. Her inaugural guest was
Cindy Crawford, while subsequent guests ranged from
Marc Jacobs,
Adut Akech, and
Christy Turlington to
Ashley Graham and
Nicole Richie. The 50th episode of
No Filter with Naomi premiered on 16 March 2021, featuring guest
Jean Paul Gaultier. Campbell signed with
Studio71 in August 2020; under this partnership, Studio71 curates her content concerning ad sales, channel optimization, and brand partnerships across various platforms including YouTube and
Facebook.
Wikipedia page white washing The public relations firm
Sunshine Sachs, hired by Campbell, committed undisclosed paid editing on Campbell's Wikipedia page. In these edits, references to her album
Babywoman and her relationship with
Mike Tyson were
white washed.
2021–present On 12 January 2021, Campbell was appointed as a tourism ambassador by the Kenyan Ministry of Tourism and Wildlife. In February, Campbell appeared on the cover of
i-D spring issue, describing it as one of the few times she's had the opportunity to work with a
photographer of colour. The following month, Campbell was named as the face of the relaunch
advertising campaign for
streetwear brand
Hood by Air. In July 2022, Campbell was awarded an honorary doctorate by UCA (
University for the Creative Arts) in the south of London for her impact on global fashion. Campbell
executive produced the film
Invisible Beauty about
Bethann Hardison, which premiered at the
2023 Sundance Film Festival. Victoria's Secret revealed the Icon Collection in August 2023, which features Campbell along with
Gisele Bündchen and
Candice Swanepoel. Photographed by
Mikael Jansson, the campaign features familiar faces from the '90s and 2000s, as well as new model-ambassadors
Paloma Elsesser, Adut Akech,
Emily Ratajkowski, and
Hailey Bieber. The same month,
Hugo Boss launched its new collection, featuring Campbell (dubbed as "Queen Boss"),
Suki Waterhouse,
Matteo Berrettini, and
Lee Min-ho in its campaign. On 5 September 2023, Campbell debuted her new collaboration with PrettyLittleThing during a catwalk show to kick off New York Fashion Week. The collection was designed by Campbell as well as designers Victor Anate and Edvin Thompson. Campbell is featured in the 2023 four-part
Apple TV+ docuseries titled
The Super Models. The series also features Cindy Crawford, Christy Turlington, and Linda Evangelista and is directed by
Roger Ross Williams and Larissa Bills. Campbell has been a special advisor to the music company Gamma, founded by
Apple Music executive Larry Jackson, since 2023. -designed shoes worn by Campbell on display at an exhibition in Sheffield, England In June 2024, the
Victoria and Albert Museum in London launched a solo exhibition titled "Naomi: In Fashion", which highlighted Campbell's philanthropic work and activism. The exhibit opens with personal images from Campbell's archive and also displays 100 curated outfits she has worn throughout her modelling years. As of 2024, Campbell has walked the catwalks and appeared in advertising campaigns for
Marc Jacobs,
Yves Saint Laurent,
Chloé,
Diane Von Furstenberg,
Prada,
Chanel,
Givenchy,
Dolce & Gabbana,
Burberry,
Zac Posen,
Blumarine,
Karl Lagerfeld,
Gianfranco Ferré,
Versace,
Helmut Lang,
Christian Dior,
John Galliano,
Ralph Lauren,
Jean Paul Gaultier,
Tommy Hilfiger,
Oscar de la Renta,
Michael Kors,
Anna Sui,
Louis Vuitton,
Hermés,
Marchesa,
Roberto Cavalli,
Valentino,
Fendi,
Escada,
Isaac Mizrahi,
La Perla,
Philipp Plein,
Mango,
Thierry Mugler,
Balmain,
Nars,
David Yurman,
Alessandro Dell'Acqua,
DSquared2,
Express,
H&M,
Bloomingdale's,
Dillard's,
Neiman Marcus,
Gap,
Avon,
Revlon and
Victoria's Secret. == Recognition, activism and charity work ==