The probable originator of pieing as a political act in the United States was Jim Retherford, former underground newspaper editor and ghost writer of
Jerry Rubin's
Do It!, who landed a cream pie in the face of former UC Berkeley president
Clark Kerr in Bloomington, Indiana, October 14, 1969. Retherford's theatrics were widely reported in the U.S. and European press. The next pie was thrown by
Tom Forcade, the founder of
High Times magazine. In 1970, Forcade pied
Otto N. Larsen, the Chairman of the
President's Commission on Obscenity and Pornography. Aron Kay, also a
Yippie, went on to take up Forcade's pieing tactics. Kay pied, among many others,
William F. Buckley Jr.,
Phyllis Schlafly,
G. Gordon Liddy,
E. Howard Hunt, and
Andy Warhol. A disciple of Aron Kay,
Thom Higgins pied singer and
anti gay-rights activist
Anita Bryant in
Des Moines, Iowa, in 1977 (audio footage of the incident is included in the
Chumbawamba song "Just Desserts", an homage to the concept of pieing). Kay retired in 1992 after pieing
right-wing activist
Randall Terry. Kay appears in cartoon form in a 2003 animated music video, "Death penalty for pot" by Benedict Arnold and The Traitors, where he and
Dana Beal pied
George W. Bush and former U.S. Attorney General
John Ashcroft (at 2 minutes and 33 seconds into the video). Concerning Kay, an article in the
San Francisco Examiner says: "He considers the Three Stooges, whom he began watching on TV as a kid, as the true fathers of pie-throwing." Inspired by Kay, pro-choice activists pied British far-right Christian activist Mary Whitehouse in Brisbane during a 1978 speaking tour of Australia. A noted victim of pieing was
Microsoft founder
Bill Gates who was pied in Belgium in 1998. A computer game was later released in which Gates' head pops up around the screen and the object is to "pie" as many of his heads as possible in the allocated time. Other victims include designer
Karl Lagerfeld, American singer
Kenny Rogers, former Dutch finance minister
Gerrit Zalm and media tycoon
Rupert Murdoch. The anonymous
Biotic Baking Brigade has pied or attempted to pie, among others, conservative pundits
Ann Coulter and
David Horowitz; and
Fred Phelps, the controversial leader of the
Westboro Baptist Church. Coulter has also been attacked by the "terrorist" group Al Pieda. The Canadian group the
Entartistes, founded by
Rhinoceros Party of Canada founder
François Gourd, has also pied many, including then-
Prime Minister of Canada Jean Chrétien. In 2003, in the city of
Calgary, they pied
Ralph Klein, the premier of the Canadian province of
Alberta; they stated in their press release: "Is it surprising to see Ralph Klein opposing the
Kyoto Accord for the right of big corporations to pollute, the same corporations that finance his campaigns?" In 2001, environmentalist
Mark Lynas pied
Bjørn Lomborg at a book event due to his disagreement with the arguments he put forward in
The Skeptical Environmentalist. "The pie gives power back to the people because so many feel powerless in the face of big politicians and industrialists", explained Pope-Tart (a pseudonym), a member of the Entartistes.
Newsweek columnist
Gersh Kuntzman wrote that pieing "deserves to be one of the most celebrated traditions in our so-called culture." Activist David Horowitz said of his pieing, "These attacks are sinister. The person who throws a pie is saying, ‘I hate you. I don't want you to speak.' I never saw it coming. And it took away my dignity. When you're lecturing, you're supposed to have an authority. But a pie turns it into a food fight." PETA said in a release that it was part of its campaign "to stop the government's ill-advised sanction of the slaughter of seals." On 19 July 2011,
Rupert Murdoch was pied in London during a
Parliamentary hearing on the
News International phone hacking scandal. On 9 May 2017,
Alan Joyce, the chief executive of Australian airline Qantas, had a speech interrupted by a man who shoved a pie in his face. According to US president
Donald Trump's former fixer
Michael Cohen, his boss often referred to the Bill Gates incident and instructed his security detail to look out for flying pies. Trump has also expressed a disdain for fruit-based projectiles, stating under oath that "you can be killed if that happens.”
Convicted Canada Canadian
prime minister Jean Chrétien was hit in the face with a pie by a protester in
Prince Edward Island in 2000. His attacker initially was given a prison sentence, but subsequently received a conditional sentence. The pies were thrown by Gorka Ovejero Bengoa, Deputy Mayor of
Arruazu at the time, Julio Martín Villanueva and Ibon García Garrido, protesting against a high-speed rail line. On 27 November 2013, a Spanish court condemned all three to a fine of €900 () and two years in prison each. An accomplice who did not throw a pie was condemned to one year in prison. Yolanda Barcina claimed bodily harm, suffered because of "the hardness of French
meringue pie".
Sweden In September 2001, the Swedish king
Carl XVI Gustaf was visiting
Varberg when a 16-year-old boy threw a strawberry tart at him. Such an attack could possibly have counted as
high treason under Swedish law, which would have warranted a long prison sentence. However, the perpetrator was only convicted of
assault, as it could not be proven that his action was politically motivated. He was later ordered to pay
day-fines. Two other boys, who had helped to prepare the attack by making the tart, were also fined. On November 5, 2013, the
Sweden Democrats leader
Jimmie Åkesson had a cake thrown at him. The perpetrator was sentenced to 2 months in jail and fined 5,000 kr () for the crime of
harassment.
United Kingdom Comedian Jonathan May-Bowles (also known as Jonny Marbles) pied
Rupert Murdoch in July 2011 during a highly publicized testimony before a
British parliamentary committee in connection with the
News International phone hacking scandal. May-Bowles was sentenced to serve a six-week prison sentence at
Wandsworth Prison in London; this sentence was later reduced to four weeks.
United States Thomas Lawrence Higgins, an American writer and
gay rights activist credited with coining the term
gay pride, is best known for pushing a pie into the face of anti-gay activist
Anita Bryant on live television in 1977. In August 2010, a
Michigan State University student named Ahlam Mohsem, 23, threw a
Dutch apple pie into
Michigan Senator
Carl Levin's face and was arrested on assault and battery charges. The police also charged a man who allegedly distracted the senator before the pie was thrown. Mohsem said she threw the pie with the aim of "bringing to light Sen. Levin's war crimes" as a "
Zionist". In September 2016,
Sacramento, California, mayor
Kevin Johnson was attending a charity event at
Sacramento Charter High School when a man approached him and hit him in the face with a cream pie. Johnson then punched his assailant. The perpetrator, Sean Thompson, was arrested on a felony charge of assaulting a public official and misdemeanor charge of battery on school. ==Charity==