Within minutes of the
Daily Mail posting an article about the anecdote, #piggate, #snoutrage and #hameron became
trending topics on Twitter. This example of
social media distraction was so great that there were concerns from some employers about the impact on workplace productivity. After the anecdote appeared, social media users quickly made connections to "
The National Anthem", the premiere episode of
Black Mirror, wherein a fictional prime minister is forced to have sex with a pig. Series creator
Charlie Brooker, who wrote the episode, quickly denied any prior knowledge of the allegations, calling the situation "a complete coincidence, albeit a quite bizarre one."
Suzanne Moore in
The Guardian compared the incident to the story related by
Hunter S. Thompson on
Lyndon B. Johnson's campaign tactics early in his political career. Johnson supposedly planned to spread a fabricated story that his opponent had a penchant for "
carnal knowledge of his own barnyard sows". Although the story was unbelievable, Johnson's purpose, according to Thompson, was to force his opponent to discuss it even in a refutation: "But let's make the sonofabitch
deny it." Journalist Solomon Hughes has argued that Ashcroft "has an 18th century attitude towards buying a place in government" and says that Ashcroft thought that his donations to the Conservative Party would provide him with a "shortcut" to a ministerial position. He says that, when Cameron "didn't let Ashcroft buy a place in government", Ashcroft filled his book with "barely political smears". Hughes argues that this means the book "tells us something about our political world, but not much about David Cameron". Claims were made that the story was deliberately avoided by some media sources. The initial decision not to report on the anecdote by the BBC and some other broadcasters was criticised by the assistant editor of
The Independent, Ian Burrell, who described its choice to "dodge" the story of the day as "unacceptable". The BBC covered the story from 21 September. The publication of the anecdote elicited responses from other politicians as well as media, such as a clip by
Cassetteboy parodying
Will Smith's song "
Gettin' Jiggy wit It" and an animated enactment from
Next Media Animation.
HBO's satirical news program,
Last Week Tonight with John Oliver, also covered the published anecdote, saying 'bizarre is a kind way of describing it'.
Labour Party leader
Jeremy Corbyn criticised the media's handling of the accusations, telling
ITV News: "The media treatment of any politician [over] unsubstantiated allegations, be it David Cameron, me or anyone else is wrong, too much of our media is obsessed with personality politics." Then
UKIP leader,
Nigel Farage referred to the matter in the context of the build up to the
referendum on the United Kingdom's membership of the European union in 2016. After noting that there was the "In" campaign and the "Out" camp, he reflected: "And then we've got the Prime Minister. Or should I call him, in this context, piggy in the middle".
Nicola Sturgeon of the
SNP also made reference to the incident, accusing Cameron of being "pig-headed" with regards to the
2014 Scottish independence referendum. On 4 October 2015, a protest rally outside the Conservative Party conference in
Manchester city centre was attended by a reported 60,000 people. A number of demonstrators carried signs or wore costume items referring to the anecdote. At one of the country's biggest
Bonfire night celebrations in
Lewes, a large effigy of Cameron with a pig's head was processed through the town and then burnt. In November 2015, solicitor
Myles Jackman said that performing a sexual act with a dead animal would not be illegal under the
Sexual Offences Act 2003. He stated that possessing a photograph of such an act would be illegal under the
Criminal Justice and Immigration Act 2008 if it was produced for pornographic purposes, but not if the purpose was "satire, political commentary or simple grossness". == References ==