Many of the top Bordeaux wines are primarily sold by receiving the related payment in advance, the so-called selling
en primeur. Because of the combination of longevity, fairly large production, and an established reputation, Bordeaux wines tend to be the most common wines at wine auctions. Market reports released in February 2009 showed that the market had increased in buying power by 128% while the prices had been lowered for the very best Bordeaux wines.
Syndicat des AOC de Bordeaux et Bordeaux Supérieur Syndicate des Vins de Bordeaux et Bordeaux Supérieur is an organization representing the economic interests of 6,700 wine producers in Bordeaux, France. The
wine lake and other economic problems have increased the salience of the winemakers' association, whose members are facing increasing costs and decreasing demand for their product. As the largest appellation producing fine wines, and the strong foundation of the pyramid of Bordeaux wines, Bordeaux AOC & Bordeaux Supérieur AOC today account for 55% of all Bordeaux wines consumed in the world.
Plan Bordeaux Plan Bordeaux was an initiative introduced in 2005 by
ONIVINS, the French
vintners association, designed to reduce France's wine production in order to improve profitability for the remaining producers. Part of the plan was to uproot 17,000 hectares of the 124,000 hectares of
vineyards in Bordeaux. The wine industry in Bordeaux has been experiencing economic problems in the face of strong international competition from
New World wines and declining wine consumption in France. In 2004, exports to the U.S. plummeted 59% in value over the previous year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape used, and often find the required French AOC labels difficult to understand.
Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch resigned, "citing the failure of the French government to address properly the wine crisis in Bordeaux." Delpeuch told journalists assembled at the Bordeaux Press Club "I refuse to countenance this continual putting off of decisions which can only end in failure." In 2024, the area under vine in Bordeaux fell from 103,000 hectares to 95,000 hectares. In addition to general health recommendations, the trend towards “janvier sec”, or January without wine, is also responsible for declining sales. World alcohol consumption per capita consumption reduced from 5.7 litres in 2010 to 5.5 litres in 2019. == See also ==