Playground For All, Inc. was founded in May 2022 by Catherine Magee, Sandy Vukovic, and
Christina Aguilera. Headquartered in
San Francisco Bay Area,
California, it manufactures
personal lubricants with
plant-based ingredients, as well incorporate skin care elements to its composition. Aiming to bring Playground to sexual wellness market, it received participation from executives and founders of digitally native consumer brands in both
San Francisco and
New York City, including Jennife Goldfarb—chairman of the board of
Ipsy—which initially served as
business advisor. In September 2022,
Emily Morse became chief sexologist at the company's Sex and Wellness Council to "encourage women to embrace sexual health as an essential part of their overall wellness". In March 2023, Aguilera was announced as
chief brand advisor (CBA) to "champion the brand's mission to create an open dialogue around sexual wellness". In an interview with
Rolling Stone, she stated about the company and her work as CBA: "I continue to encourage women to feel empowered while owning every aspect of themselves, and to treat sexual wellness as part of a regular self-care routine [...] I'm thrilled to be part of a woman-owned business, and building a brand where women can recognize a product that is speaking to them". Magee and Vukovic eventually completed the team as
chief executive officer (CEO) and
chief product officer (CPO), respectively. == Products ==