In 1883
Charles Ilfeld opened his Great Emporium, a three-story department store, next door to the hotel. The plaza was the commercial center of the region for the next thirty years. In 1885 the former outlaw
Dick Liddil (1852–1901) sold his saloon in West Las Vegas and leased the Plaza Hotel's bar and billiard room. The Plaza was the leading hotel in Las Vegas until the late 1890s, when Santa Fe Railroad built the luxurious La
Castañeda, which was operated by
Fred Harvey as part of the
Harvey House chain. By the end of the 1890s Las Vegas rivaled
Denver,
El Paso and
Tucson in importance. The dry climate of Las Vegas began to attract invalids suffering from pulmonary ailments, particularly tuberculosis, for which no other cure was known. By the 1890s many of the guests at the Plaza were convalescent victims of tuberculosis. The One Lung Club was organized at the hotel in the 1890s to provide social activities for the invalids that did not require exertion. The first reunion of
Theodore Roosevelt’s
Rough Riders was held at the Plaza Hotel in 1899. Roosevelt stayed at the hotel twice, and announced his presidential candidacy from Las Vegas. The hotel was used in many cowboy films, including
Tom Mix westerns. From 1913 to 1915 the silent film director and actor
Romaine Fielding leased the entire hotel, and renamed it the Hotel Romaine. It is still possible to see traces of that name on the brick facade. The first film than Fielding made in Las Vegas was
The Rattlesnake, a story about two rivals in love. Four more shorts were made within the next month. His five-reel thriller
The Golden God employed about 5,000 local extras and featured a cavalry and artillery charge through the streets of the old town. The print for the film was lost in a fire, and there are no surviving copies. Mrs. Lucy Lopez, known as Mama Lucy to her friends, ran the Plaza Hotel Restaurant and Bar for fourteen years with her husband. They rented part of the hotel as a dormitory for
New Mexico Highlands University students and sold meal tickets for the restaurant as an alternative to the university cafeteria. Daily lunch and dinner cost $30 a month. Students who were short of money could make a special arrangement in exchange for helping out. ==Recent years==