Politicians are influential people who use
rhetoric to impact people as in speeches or campaign advertisements. They are especially known for using common themes, and media platforms that allow them to develop their political positions, developing
communication between them and the people. at NBC's
WRC-TV studios on October 7, 1960. Politicians of necessity become expert users of the
media. Politicians in the 19th century made heavy use of
newspapers, magazines, and pamphlets, as well as posters to disseminate their messages to appeal to voters' emotions and beliefs in their campaigns. In the 20th century, the scope of media expanded out into radio and television, and a major change occurred as speech was now presented visually as well as verbally as evidenced by the
Kennedy-Nixon debates, marking a new era where visual media became crucial to campaigns. The twenty-first century has provided wide and diverse media platforms represented by Facebook, and Twitter, which has now become X, Instagram, YouTube, and others. This development has made their rhetorical messages faster, shorter more efficient, and characterized by the speed of spread and interaction. Politicians, who rarely meet voters in person, seek to use the media as a means of communicating with people, winning votes, and obtaining political roles. Some research confirms that the media increases the popularity of a politician, and indicates that negative news has a stronger effect on popularity than positive news. Some research has suggested that politicians tend to use social media more than
traditional media because their perception of the traditional media's influence as a public informant greatly affects their satisfaction with democratic processes. So they prefer to use social media and communicate directly with people in order to have greater control over their message and easier communication. This continuous evolution in media has made politicians adapt their discourse to these platforms for greater communication and effectiveness. ==Salary==