Porcini began his career at
Philips Design prior to starting the design firm Wisemad Srl with
Claudio Cecchetto. He then worked at
3M, joining its European operations as a design manager in 2002 and becoming head of global strategic design three years later. He became the company's first chief design officer in 2010. His work there was described in the media as having "turned pedestrian
Scotch tape and
Post-it note dispensers into desk art". In 2012, Porcini was recruited to be the first chief design officer
PepsiCo. It was reported at the time that ""PepsiCo hired Porcini largely because he created a design-led culture from scratch at a major company, 3M". He and his team have received more than 2,300 design and innovation awards and in 2018 he was awarded the title of
Cavaliere dell’Ordine della Stella d’Italia, and order of
Knighthood, by
Sergio Mattarella. In 2021, Porcini published ''L'Età dell'Eccellenza – Come Innovazione e Creatività Possono Costruire un Mondo Migliore
(en., Age of Excellence
). The following year he published The Human Side of Innovation
, a book about innovation, design, and leadership. The book Good Design is for Everyone'' details his first 10 years of his work at the Pepsico. Porcini has received recognition for his work in design, including being name one of the 50 Most Influential Designers in American by
Fast Company and part of
Fortune's 40 Under 40 list. In 2025, he became the first chief design officer at
Samsung. ==References==