The Pottery Barn was co-founded in 1949 by
Paul Secon and his brother Morris after Morris's wife purchased some
Glidden Pottery pieces at a yard sale in their native
Rochester, New York. Morris thought there would be a strong market for the pottery and contacted its founder,
Glidden Parker, who told Secon that he had three barns full of second-run pieces in
Alfred, New York. Secon agreed to buy 2,500 pieces of stoneware for $2,500 and the brothers drove the inventory to their small rented storefront in
Chelsea, Manhattan, which they named the Pottery Barn after Glidden's sheds. After their store was mentioned in a 1952
The New Yorker article the business experienced a rush. Paul sold his share in 1966 and Morris sold his to R. Hoyt Chapin and Walton Brush in 1968. Chapin and Brush expanded the business to include five stores in NYC, one in Stamford, Ct. one in Hartford Ct. and several franchise stores in New Jersey, Pennsylvania and California before selling to
The Gap in 1984. Growth continued until the
Great Recession. Its
mail-order catalog was first published in 1987. In 1999, the company introduced Pottery Barn Kids as a premium children's home furnishing and accessories brand. By 2000, the company had launched an e-commerce site for quick ordering process. Pottery Barn Teen, the first home retailer to focus on teenagers, was launched in 2003. The first Pottery Barn Teen store opened in
Georgia in 2009, as well as in
New York City and
Chicago. The store has a sub-brand Pottery Barn Dorm for young people starting college life. ==Later history==