Counterculture
Hippies rejecting mainstream fashion looking instead to historical and non-Western styles. While 19th century prairie clothing was usually homemade, new companies such as
Gunne Sax in San Francisco began manufacturing ready to wear prairie clothing. The style grew in popularity in the 1970s with the approach of the
United States Bicentennial and was introduced to high fashion by
Ralph Lauren in his fall 1978 Western-themed collection. Mid-calf length, button-front denim prairie skirts with a single flounce, worn with a 1950s-style petticoat that was slightly longer than the skirt, became a mainstream
fashion in the 1970s and early 1980s following Lauren's introduction. Blue-prairie-dress.jpg|Late 1970s prairie dress Blue-prairie-dress-closeup.jpg|Collar of a 1970s prairie dress, showing common parts of the style such as lace, buttons, floral fabric, and ruffles. Brown-and-pink-prairie-dresses.jpg|1970s prairie dresses ==21st century==