The law does not apply
intertemporally, so prices for the same item can be different at different times in one market. The application of the law to financial markets is obscured by the fact that the
market maker's prices are continually moving in
liquid markets. However, at the
moment each trade is executed, the law is in force (it would normally be against exchange rules to break it). The law also need not apply if buyers have
less than perfect information about where to find the lowest price. In this case, sellers face a tradeoff between the frequency and the profitability of their sales. That is, firms may be indifferent between posting a high price (thus selling infrequently, because most consumers will
search for a lower one) and a low price (at which they will sell more often, but earn less profit per sale). The
Balassa–Samuelson effect argues that the law of one price is not applicable to all goods internationally, because some goods are not
tradable. It argues that the consumption may be cheaper in some countries than others, because nontradables (especially land and labor) are cheaper in less-developed countries. This can make a typical consumption basket cheaper in a less-developed country, even if some goods in that basket have their prices equalized by international trade. ==Applications==