, Malaysia. , London. The U.K. is the only market to receive the unique dual-fuel GEN•2 ecoLogic. The Proton GEN•2 was launched in the third quarter of 2004 in Malaysia, where it became the first Proton to utilise an indigenously designed platform and engine. The GEN•2 was styled by Proton's Australian educated chief stylist Damian Chia. He drew inspiration from the traditional
Malay kite known as
wau bulan and the handle of the Malay dagger, the
kris, in shaping the unique grille of the GEN•2. Chia also gave the new car what he described as
tiger like eyes for a more forceful frontal appearance. In July 2005, the GEN•2 R3
concept car was introduced at Dreamcars Asia Motorshow 2005. It was equipped with various aftermarket parts from
Recaro,
MOMO and Proton's own Race, Rally, Research (R3) division. Only 500 examples were made as a commitment to exclusivity and individuality. In August the following year, Proton released another limited-edition model called the GEN•2 Merdeka Millennium Edition (MME) in commemoration of Proton's R3 Amprex victory at the 2005 Merdeka Millennium Endurance race. The GEN•2 MME was limited to 200 units and featured slightly improved performance, an in car entertainment system, custom rims and a body kit. The Proton GEN•2 EVE Hybrid Concept was unveiled at the
2007 Geneva Motor Show. EVE stood for
Efficient, Viable, Environmental and it was primarily designed by Lotus Engineering with support from Proton. This concept car was powered by a CamPro 1.6 engine paired to a 30 kW (40 hp) electric motor. It also featured a
continuously variable transmission, smart start-stop ignition and regenerative braking technology. The GEN•2 EVE offered lower
carbon dioxide emissions (134g/km, reduced from 172g/km), a 28% increase in fuel efficiency (50.2
MPG) and a higher power output (141 hp and 233Nm/1,500 rpm). Although this concept car never made it into production, certain elements such as the CVT gearbox did and a CamPro
hybrid engine is currently under development. Proton entered the Chinese market in 2007, under a strategic partnership with China's
Youngman Automobile Group. The deal involved a minimum of 30,000 Proton GEN•2
CBU cars that were rebadged in China under the
Europestar brand. Proton set foot in the Thai market on 1 December 2007, with the mid life
facelift of the Proton GEN•2. It was technically a GEN•2 converted to run on both petrol and
Liquefied Petroleum Gas (LPG). The GEN•2 ecoLogic was complemented by a saloon (
Proton Persona) ecoLogic variant as well. Both dual fuel cars qualify for lower British
road tax because LPG combustion produces less exhaust pollutants. Furthermore, the Proton-approved conversion is covered by the vehicle warranty (unlike aftermarket conversions), and both
hatchback and
saloon ecoLogic models retailed at £11,195 (~RM 54,250). On 20 May 2010, Proton introduced the final update for the GEN•2 with two variants available: Medium-Line (auto only) and High-Line (manual and auto). It received mild exterior and interior changes, with the most distinctive feature being the black roof. The Medium- Line trim was upgraded to incorporate the more powerful CamPro CPS 1.6 engine, previously reserved for High- Line variants. The updated GEN•2 also received a price drop and was sold in three colours; Fire Red, Genetic silver and Solid White. The last Proton GEN•2s for the Malaysian market were sold in 2012. == Export Markets ==