Puck ownership 's character
Puck above the original entrance at the building's northwest cornerThe building was the longtime home of
Puck magazine, a humor cartoon.
Joseph Keppler and
Adolph Schwarzmann had founded
Puck as a German-language publication in 1876 and started publishing in English in 1877.
Puck magazine was originally situated near the Manhattan end of the
Brooklyn Bridge.
Puck and the J. Ottmann Lithographing Company, which printed out
Puck cartoons, were situated on Warren Street in Manhattan's
Civic Center by 1880. The magazine's circulation had grown to 80,000 by then, and it needed a larger building.
Development and opening In February 1885, Keppler, Schwarzmann, and J. Ottmann agreed to acquire the Institution of Mercy at the southwest corner of
Mulberry Street and
Houston Street. The sale was finalized the next month; the three men paid $140,000 () for the site. Keppler, Schwarzmann, and J. Ottmann borrowed $130,000 () from the Franklin Savings Bank. The
George A. Fuller Company was the main construction contractor. The Puck Building was completed in 1886. At the time, it had of space. The building caught fire again in early 1888, although the blaze was extinguished before a large amount of flammable material in the basement could catch fire. By the late 19th century,
Puck employed 400 people at the building. announced a tentative route for the
subway's first line in June 1890. The building would have to be reconfigured so that it had a facade along the new street. At the time, the irregularly-shaped site on Mulberry Street contained a three-story tenement, which Keppler and his partners planned to demolish and replace with an annex to the Puck Building. The same month, Thomas Weatherby sold four houses on the north side of Jersey Street, immediately west of Schneider's plot, to Keppler and Schwarzmann. Wagner was rehired to design the annex, which was to rise nine stories. W. Arnott was hired as the stonemason for the annex, In January 1893, the city government agreed to widen and extend Elm Street northward, which would require demolishing about one-third of the existing building; several property owners, including Keppler, expressed objections to the street's extension. That year, Keppler, Schwarzmann, and Ottmann borrowed $300,000 for the annex from the
Brooklyn Savings Bank (). The annex was ultimately completed in 1893. Though the building's owners were still opposed to the street's extension as late as December 1894, they had come to support the proposal by the following year. To make way for the section of Elm Street between Houston and Jersey streets, the city government decided to raze the building's westernmost section in 1897. A city commission was appointed to determine how much each property owner should be compensated. They determined that the owners of the Puck Building would receive $464,000 in compensation (). In September 1897, the Puck Publishing Corporation filed plans for $275,000 worth of alterations to the Puck Building (). Wagner was again hired as the architect for these modifications, and Hanlon Brothers were hired to demolish part of the building. Materials salvaged from the building were reportedly reused in a four-story building at 163 Crosby Street. The modifications to the Puck Building were completed in 1899, A fire in November 1905 caused $50,000 in damage (). The fire had started after a can of turpentine caught fire inside a finishing room where workers were producing Christmas cards. In 1912, six people were severely injured after one of the building's elevators fell seven stories. The Manhattan Ladies' Hat Company leased some space in the building in 1912, followed by Teitelbaum & De Marinis the following year. The Puck Building remained
Puck magazine's headquarters until 1917, when
Hearst Communications took over the magazine.
Puck was discontinued in September of the following year.
Mid-20th century Though
Puck magazine had been discontinued, the building remained suitable for firms in the printing industry, as its floor plates had been built to accommodate heavy
printing presses. the Paulus-Ullmann Printing Corporation on the fifth floor, and the Paulus & Howell Press on the eighth floor. All of the usable space had been rented by the end of 1917, when Acme Steel Goods Company took the seventh floor. Other tenants in the late 1910s included the American Paper Mills, clothing manufacturers Zeeman & Grossman, Raymond Engineering Corporation, and a store operated by Olney & Warrin. A ladies' hat manufacturers' association moved into the building in the 1920s, and Comfort & Company, Inc., leased a large part of the building in 1935. The building's other tenants in the mid-20th century included the bookbinder J. C. Valentine Company (which moved out in 1931 after four decades there); the printing company Lehmaier Press; the Parker-Wilson Printing Company; the printing company Costa & Aliani; and the Pioneer Scientific Corporation. An office stationery company, S. Novick & Son, occupied the second floor; its salesmen included former U.S. Assistant Secretary of State
Alger Hiss. In 1937, the Puck statue above the main entrance was cleaned. In 1947, the Puck Building was sold to a client of David Rapaport; this was the first time the building had changed ownership in half a century. By the 1950s and 1960s, the building also housed such tenants as the Empire Bookbinding Company, Prospect Press, Sample Service Corporation, and the garment-industry-ticket producer Keller Ticket Company. After
Coney Island's
Steeplechase Park was closed in 1965, part of the amusement park's fence was moved to the Puck Building, where it was rebuilt.
Serra and Gee ownership Paul Serra's family bought the Puck Building in 1978; at the time, the building was fully occupied. Serra and his partner
Peter Gee, who ran a company called Peter, Paul and Puck, Additionally, Gee said "there are too many problems involved with the city and dealing with people's personal lives" when it came to residential tenancies. Workers regilded the Puck statues, renovated the elevator cabs, added interior wainscoting, and installed new wiring and
HVAC systems; The renovation ultimately cost $14 million and mostly involved cosmetic changes. The Puck Building's renovation, along with the construction of other residential buildings nearby, helped attract retailers to Lafayette Street, which had been a frequent hangout for drug dealers. The
New York City Landmarks Preservation Commission (LPC) designated it as a city landmark in April 1983, and the structure was added to the
National Register of Historic Places the same year. which included artifacts from the building that were discovered during its renovation. To attract tenants, Serra and Gee offered to split up existing condo units and install new floors, and they gave commercial tenants their own lobby. Three years after the renovation, none of the condos had been sold, prompting Serra and Gee to sell the Puck Building. Skydell's partners in the syndicate included
George Gellert,
Charles Kushner, and
Joel Seiden, Skydell and his partners spent another $9 million on the building, Sonnenblick-Goldman Corporation, borrowed $26.3 million to pay for the building's renovation and purchase. whose founders,
Graydon Carter and
Kurt Andersen, had specifically wanted to establish a magazine in the former
Puck headquarters. The
Pratt Institute opened its Manhattan Center campus on the building's second floor in 1986, relocating several of its graphics and illustration departments there. In addition, the New York City government rented four floors, three of which were occupied by the
Department of Environmental Protection and
Department of Transportation; the city's
Civilian Complaint Review Board also had offices in the Puck Building, The
New York Press magazine moved into the building as well. The Puck Building's ballroom became a popular venue for fashion shows, in part due to the ballroom's relatively low rental rates and plain architectural design. Other events hosted in the building during the late 20th and early 21st centuries included the
National Black Fine Art Show and the
Outsider Art Fair. Skydell owed $2.2 million on the Puck Building and another structure by the early 1990s. Because of the ownership syndicate's financial troubles, Kushner's firm Kushner Companies had to take over the Puck Building. Kushner Companies thus became the sole owner of the structure. Additional tenants moved into the building during the decade. and Pratt expanded into some of the city government's former space on the fourth floor. By 1998, Kushner Companies contemplated converting the ballroom spaces on the lower stories into retail space, as the Puck Building did not have any stores at the time. The city government
rezoned the building's land lot the same year, changing it from a manufacturing zone to a mixed commercial and residential zone. The structure was valued at $80 million by 2000. and
New York University leased at the building two years later, becoming the structure's largest tenant. NYU relocated its
Wagner Graduate School of Public Service and
sociology department into the building; at the time, the other tenants included
Swanke Hayden Connell Architects and the catering firm New York Caterers. In addition, the building's owner sought to lease out the structure's event space to a food emporium.
New retail space and penthouses The outdoor-gear store
REI leased in the building in 2010, with plans to open a three-story store there. Kushner Companies refinanced the building with an $80 million mortgage the same year. Part of the ground floor was cut away to make way for a staircase, and some of the original lower-story finishes were restored. Some materials such as wood ceilings, floor
joists, and
wainscoting were removed and reinstalled elsewhere within the storefront space, while equipment like
flywheels and printing tablets was preserved. The storefront renovation was designed by the architecture firm of
Callison and included an area that showcased the history of the Puck Building. The REI store opened in early December 2011, becoming the building's first retail tenant in over a century. Kushner Companies' chief executive
Jared Kushner announced plans that August to add
penthouse apartments atop the building and hired
PKSB Architects to design the residences. and the Puck Building was among the neighborhood's most prominent structures. Kushner submitted revised plans for two glass penthouse dormers in October, The agency declined to accept a further modification that November for a similar reason. The LPC conditionally approved a downsized dormer in December 2011 and formally approved the renovation later that month. Ultimately, Kushner Companies met with the LPC five or six times. In the final plan, the dormer was downsized by and shortened by . Kushner began marketing the condos in September 2013, asking $21 million to $60 million. At the time, Kushner anticipated that the residences would attract "connoisseurs, collectors, and those with a youthful exuberance". the Kushner family's firm
Thrive Capital, along with numerous startups funded by Thrive Capital; and several media- and internet-related firms. the sale was finalized the following year. The first completed penthouse was placed for sale in January 2014, and the remaining penthouses were finished that March. Kushner placed two more penthouses on sale for $57 million the same year. The Chefs Club restaurant opened within the building's first floor in late 2014. The next penthouse was not sold until early 2016, and the fourth penthouse was placed for sale that March. Kushner Companies replaced the penthouses' original brokerage,
Sotheby's International Realty, with the
Corcoran Group the same year. Kushner and Trump had originally wanted to move into one of the apartments, Kushner's brother
Joshua and Joshua's wife
Karlie Kloss bought one of the building's penthouses in 2019 before reselling it; the couple purchased the last remaining penthouse two years later, The Chefs Club restaurant closed during the
COVID-19 pandemic in New York City, and the Major Food Club took over the space, opening the
Torrisi restaurant there in 2022. After NYU relocated part of its Wagner Center out of the building in 2023, about of its space was leased to the hedge fund Quadrature. In addition,
OpenAI rented , nearly half of the building's space, in 2024. At the time, the building's other office tenants included Thrive Capital,
Plaid Inc., and
Cadre. prompting Kushner Companies to seek new tenants. == Impact ==