, Barcelona
20th century The company's origins date back to 1914 when Antonio Puig Castelló founded the company. Initially the company took the name of its founder, being called Antonio Puig
SA. From the beginning, the company oriented its business towards the
cosmetic and
fragrance sectors. In 1922, the company marketed
Milady, the first
lipstick made in Spain. In the 1940s the company started marketing the fragrance Agua Lavanda Puig, which became one of the flagship products of the company. During those same years, the founder Antonio Puig decided to move the factory and offices to a building located in
Travessera de Gràcia street, in the
Gràcia district in
Barcelona, where the headquarters of the company remain until 2014. In the following years, the four sons of the founder joined the company. Although the transition took place gradually, Antonio Puig eventually delegated its decision-making to his sons: Antonio and Mariano (died 2021) would focus on the perfume area, Jose Maria on the diversification department, and Enrique on the institutional relationships. In 1968, Puig opened a branch office in Paris, at the same time that the company incorporated the Spanish designer brand
Rabanne. In 1969, as a result of this collaboration the fragrance
Calandre began to be marketed. In 1976, the company built a perfumery factory in
Chartres,
France. In 1987 Puig acquired Paco Rabanne's Fashion House. One of the key milestones in the international expansion was the agreement reached in the 1980s with the Venezuelan designer
Carolina Herrera in
New York City to create and market all her fragrances. Years later, in 1995, Carolina Herrera fashion business area also joined Puig. In 1997, Puig reached an agreement with
Antonio Banderas for the creation and subsequent commercialization of the brand
Antonio Banderas Fragrances. The following year the company acquired the brand
Nina Ricci, keeping up with the policy of acquiring prestigious brands. Also as the result of these procurements the brands
Adolfo Dominguez,
Massimo Dutti, and
Heno de Pravia, among others, were assimilated into Puig.
2000s In 2002, the Japanese fashion firm
Comme des Garçons joined the company and only a year later it was the turn of the Italian
Prada. Both companies became part of Puig’s catalogue of fragrances.
Marc Puig, member of the third generation of the family, became the General Director and eventually CEO in 2007, leaving Manuel Puig as vice president. In 2008 the new management reached an agreement with the
Colombian singer
Shakira for the development of her fragrances. In 2009 Puig Beauty & Fashion Group changed its trade name for the second time, becoming known simply as Puig.
2010s In 2010, Puig acquired the perfume and cosmetics license for Italian designer
Valentino. Puig also became the majority shareholder of
Jean Paul Gaultier, buying the 45% of the shares Jean Paul Gaultier Fashion House from the French group
Hermès and 10% of Jean Paul Gaultier himself, who stayed on as Artistic Director until his retirement in January 2020. During 2013, Puig moved its headquarters in
France to the
Champs-Élysées in
Paris.,
Hospitalet de Llobregat (
Barcelona)In 2014, the company celebrated the centenary of its establishment with the inauguration of the new headquarters, located in
Plaza de Europa of
Hospitalet de Llobregat, called Torre Puig. This tower is a work of architect
Rafael Moneo, laureate of the
Pritzker Architecture Prize, and GCA Arquitectos. The building was inaugurated by the
Prince of Asturias. At the entrance of the building there is a statue from
Joan Miró, ceded for 2 years by
Fundació Joan Miró. In 2024, Puig inaugurated a second building within the same complex, known as Torre Puig T2. The inauguration was carried out by
Felipe VI and
Letizia Ortiz, in their roles as
King and Queen of Spain. In January 2015, Puig acquired fragrance brands Penhaligons and L'Artisan Parfumeur.
2020s In 2020, Puig acquired a majority stake in the British brand Charlotte Tilbury. In 2022, the group acquired a majority stake in the Swedish luxury perfume brand
Byredo, as well as in Kama Ayurveda and Loto del Sur. In January 2024, the group acquired the brand Dr. Barbara Sturm to expand its presence in the skincare market. In March 2024 Dries Van Noten announced his retirement, stepping down from his namesake label. In April 2024, Puig announced plans for an
initial public offering (IPO) to raise more than €2.5 billion. The Puig family continued to have majority voting shares of more than 90% following the offering. In conjunction with this development, the company implemented a rebranding of its corporate identity. In August 2024, Puig expanded its presence in the United States by establishing a regional hub in Miami and opening new offices in
New York City. == Scale ==