Beginnings Flores began his coaching career in 2001 by taking charge of Real Madrid's youth teams. After earning plaudits during his three seasons with the youth teams, he caught the eye of the newly promoted
Getafe, also in Madrid. In his
first year, he guided them to third place and thus
qualified for the
UEFA Champions League where the team went on to reach the quarter-finals, being knocked out by
Chelsea. In May 2007, the
Che achieved a
top-four league finish and consequently a place in the
next Champions League. On 29 October, however, the board of directors dismissed Flores after a string of poor results.
Benfica Flores was appointed as manager of
Benfica on 24 May 2008. On 8 June of the following year he left the
Primeira Liga side by mutual consent, after a
third place in the league and
winning the
domestic league cup.
Atlético Madrid On 23 October 2009, Flores signed for
Atlético Madrid following the dismissal of
Abel Resino, penning a contract until 30 June 2010. At the end of
the campaign, he led the team to the ninth position in the domestic competition, but also to two cup finals: the
UEFA Europa League against
Fulham (2–1 win) and the
Copa del Rey,
lost to
Sevilla. Frequently clashing with star player
Diego Forlán during
2010–11, Flores announced his departure from the
Colchoneros before the season ended, with the team finally
qualifying for the
Europa League.
Al Ahli In early May 2011, Flores was linked with a move to
Spartak Moscow. On 8 November, however, he was named new coach of
UAE Pro League team
Al Ahli, replacing
Ivan Hašek. He left on 11 June 2013.
Al Ain On 28 September 2013, only three months after leaving the country, Flores returned to the
United Arab Emirates, being appointed at
Al Ain. However, his tenure was brief, as he was dismissed on 8 March 2014 due to poor results.
Return to Getafe After nearly nine months without a club, Flores returned to Getafe on 5 January 2015 to succeed
Cosmin Contra as the new manager, following the latter's departure to China. His first match in charge took place two days later, and it ended with a
1–1 away draw against
Almería in the domestic cup; on 26 February, however, citing personal reasons, he resigned.
Watford On 5 June 2015, Flores was appointed the head coach of newly promoted
Premier League side
Watford, replacing
Slaviša Jokanović and being the fifth man to hold that position in twelve months. In December, the team won three and lost only one of their league matches, earning him the
Premier League Manager of the Month accolade; his forward
Odion Ighalo earned the
equivalent award for his five-goal haul that month. However, despite going on to lead the team to a comfortable
mid-table position and the
semi-finals of the
FA Cup, it was announced on 13 May 2016 that Flores would be leaving at the end of the season.
Espanyol On 9 June 2016, Flores returned to Spain, signing a three-year deal to replace
Constantin Gâlcă as manager of
Espanyol. His second signing was
José Antonio Reyes, with whom he had previously worked at Benfica and Atlético. Flores was dismissed on 20 April 2018, after achieving poor results towards the end of
the season. In July, he was on a four-man shortlist for the vacant
Egyptian national team manager job.
Shanghai Shenhua On 25 December 2018, Flores was appointed as manager of Chinese club
Shanghai Shenhua. The following July, he left.
Return to Watford Flores returned to Watford on 7 September 2019, replacing his compatriot
Javi Gracia who was dismissed the same day. His team completed a comeback from 2–0 down to draw 2–2 with
Arsenal at
Vicarage Road in his first game back on 15 September. However, one week later, they were defeated 8–0 at the
City of Manchester Stadium by
Manchester City, with the opposition scoring five goals in the first 15 minutes for their biggest ever Premier League win. On 30 November 2019, Watford went away to
Southampton and lost 2–1. The next day, Flores was sacked after securing only a single victory in his second stint in charge.
Third Getafe spell On 6 October 2021, Flores was presented as Getafe manager for the third time, after
Míchel was dismissed for not winning any of the first eight games of
the season. His team were eliminated from the
second round of the Spanish Cup on 16 December with a 5–0 loss at
Atlético Baleares of the
Primera Federación, but seventeen days later achieved the first victory over Real Madrid in nearly nine years with a lone goal by
Enes Ünal. Flores' side finished 15th in his first campaign back. On 27 April 2023, he was relieved of his duties as they fought relegation with
seven matches remaining, and was replaced by another returnee,
José Bordalás.
Sevilla On 18 December 2023, Flores was appointed at Sevilla, signing a contract until 2025; he was their third coach of
the campaign after
José Luis Mendilibar and
Diego Alonso. He won on his debut the following day, 3–0 at second-bottom
Granada. During a match at Getafe on 30 March 2024, Sánchez Flores, of
Spanish Gypsy ancestry, was the victim of racist abuse from behind the coaches' benches. As a result of chants against
Marcos Acuña in the same game, the hosts were ordered to close sections of their stadium for three matches and fined. However, as the insults against the manager were not mentioned in the referee's report, no action was taken with regards to them. On 18 May 2024, having secured survival, Sánchez Flores announced he would be leaving the
Ramón Sánchez-Pizjuán Stadium on 30 June.
Alavés On 3 March 2026, Sánchez Flores took over
Alavés in the top tier on a deal until June 2028. In his third match, he led his side to a 4–3 away win over
Celta de Vigo after being 3–0 down. ==Personal life==