The program is received in 37.5 million households in Germany and
Austria via cable and satellite. In addition, QVC's product range since 2002, has been available via the Internet across Europe. In Germany, QVC began its program with a daily eight-hour live broadcasts and since 1 October 2003 24 hours live. Only from 14:00
Christmas Eve until 9:00
Christmas Day are repeats aired instead of live broadcasts. Since March 1, 2010 QVC Germany broadcast in the ratio 16:9. Since March 16, 2012 starting QVC Germany, Channel two "QVC Beauty & Style". Starting with September 1, 2010 QVC uses the "Q Logo" which is used for few years in the United States and has an additional channel "QVC Plus". In November 29, 2013, QVC reduced its live programming to 17 hours a day, from 7am to midnight. 35 jobs were affected as a consequence. On April 15, 2026, parent company QVC Group warned that it was preparing to file for
Chapter 11 bankruptcy as soon as the end of that day, citing steadily viewer declines and debt burdens. QVC Group plans to enter a prepackaged restructuring support agreement with its creditors and exit Chapter 11 bankruptcy within no later than 90 days, or by around July 2026. On April 16, QVC Group filed for Chapter 11 bankruptcy protection in the
United States District Court for the Southern District of Texas with plans to reduce over $5 billion in long-term debt, which will allow for the company to continue operating while having over $1 billion in debt remaining. ==Awards==