The project arose from discussions in 2000 between
George Harrison and his friend
Guy Laliberté, one of Cirque's founders. Three years of negotiations between surviving band members
Paul McCartney and
Ringo Starr, Beatles widows
Olivia Harrison (representing George Harrison) and
Yoko Ono (representing
John Lennon), as well as Beatles' holding company Apple Corps Ltd. and the
Mirage culminated in an agreement. The first executive producer was
Neil Aspinall, then-manager of Apple Corps Ltd. Dominic Champagne shared show concept creator credit with Gilles Ste-Croix (a founder of Cirque). The creation director was Chantal Tremblay. Tickets went on sale April 19, 2006. Preview performances ran from June 2 to June 29. In attendance at the gala opening on June 30 were McCartney, Starr, Ono,
Cynthia Lennon,
Julian Lennon, Olivia and
Dhani Harrison, and
George Martin. It was the biggest reunion of the Beatles' 'family' since the band's breakup. At the end of the show, McCartney, Starr, Olivia, Ono, and Martin went onstage. On June 26, 2007, key parties met for the first anniversary of the show at
the Mirage. McCartney, Starr, Olivia and Ono were interviewed by
CNN's
Larry King shortly before the show began. The group unveiled a plaque at the Mirage Hotel in Las Vegas in memory of John Lennon and George Harrison. Starting in late October 2010, Cirque du Soleil offered backstage tours of the Love Theatre. The experience allowed visitors to see the backstage wings, training rooms, costume workshop, and break area and go up to a catwalk into the sound and lighting booths. Not every experience was the same; the tour was conducted around a "regular day", so performers may have been training, rehearsing, or working out. Leading up to the show's 10th anniversary in July 2016, producers updated the production, making changes to imagery, costumes, and acts, as well as adding and removing some music. Due to the
COVID-19 pandemic, the show was shut down from March 2020 until August 2021. ==Set and technical information==