During her modelling career, Ward was featured on the covers of
Vogue, ''
Harper's & Queen, and Cosmopolitan'' magazines. After moving to the United States in 1977, she appeared in television advertisements such as the
Lincoln Mercury "Cougar Girl" and
Revlon's "Scoundrel Girl".
Time referred to her as "the face of the 80s".. In 1981, she was nominated for a
Golden Globe Award as "New Star of the Year" for her role in the crime drama film ''
Sharky's Machine starring with Burt Reynolds. The following year, she starred in the comedy Dead Men Don't Wear Plaid with Steve Martin. Her big break came in 1983, when she starred opposite Richard Chamberlain as the lead role portraying Meggie Cleary in the television miniseries The Thorn Birds'', for which she was
nominated for a
Golden Globe Award for Best Actress – Miniseries or Television Film. Ward assigns much of the credit for this breakthrough performance to acting coach
Sandra Seacat, first for simply helping her get the job (after her disastrous first reading) and then for the quality of the finished performance, assembled over the course of a gruelling five-month shooting schedule, while undergoing a simultaneous and no less gruelling makeover programme at the hands of Seacat. Also in 1983, U.S. audiences voted Ward one of the world's 10 most beautiful women. and Best Australian Film at
Flickerfest. The film also won the
Film Critics Circle of Australia award, as did her 2003 film ''Martha's New Coat''. That film also won the 2003
ATOM Award. In 2006, Ward acted in
Kevin Connor's mini-series
Blackbeard, made for the
Hallmark Channel. In 2007, Ward returned to television, headlining the new
ABC drama
Rain Shadow. She played a country veterinarian named Kate McDonald, a free spirit who confronts personal and professional obstacles in a rural,
drought-affected town. In 2009, she directed her first feature-length film titled
Beautiful Kate, which she adapted from a 1982
Newton Thornburg novel. It premiered at the
Sydney Film Festival, where it was nominated for Best Film. It subsequently earned Ward
AACTA Award nominations for
Best Direction and
Best Screenplay. Ward runs a farm with her family in rural
New South Wales. The farm was the subject of a 2023 documentary, ''Rachel's Farm'', which Ward co-directed. ==Recognition and honours==