Raggs was originally created in 1990 by U.S. advertising executive Toni Steedman for her 6-year-old daughter, Alison, as a series of carpool stories. Steedman later used the Raggs characters for a regional mall promotion and advertising campaign. By 2001, the successful mall programs encouraged Steedman, along with former
HBO producer Carole Rosen, to create a one-hour
music video-inspired
pilot called "Pawsuuup," which was shot in
Myrtle Beach, South Carolina, and
New York City in August 2001. While Steedman shopped the pilot for a production or broadcast partner,
The Raggs Band (also known as the ''Raggs Kids' Club Band'' because of the regional mall kids' clubs for which Raggs served as mascot) began playing concerts at fairs, festivals and performing arts venues. In 2005, Steedman and her company, Raggs LLC, entered into a co-production relationship with Southern Star International (now
Endemol Australia) to produce the
Raggs series for the
Seven Network in
Sydney,
Australia. Production began in 2005 using
Alias Maya at the ABC Studios in Sydney, and the first episode of Series 1 began airing daily at 9 am on Seven in January 2006. Series 1 consisted of 65 half hours episodes.
Raggs quickly garnered strong ratings and, within a few months of airing, Seven ordered Series 2, an additional 65 episodes. In 2007, Seven ordered Series 3, also 65 episodes, bringing the total to 195 original half hours by 2009. Each episode featured original
Raggs’ music, written and produced in the U.S. by Concentrix Music and Sound Design, requiring over 200 original songs for the 195 half hours of shows. In March 2007,
Telemundo, the
NBC-owned Spanish language network, and
V-me, the public Spanish Language network owned by
PBS and by its own company V-me Media Inc., licensed 144 episodes of
Raggs in Spanish. Southern Star distributed
Raggs to several countries including Singapore, Bulgaria, South Africa and India. In the U.S., Steedman worked to establish
Raggs on public television.
KQED San Francisco signed on as the presenting station in association with
American Public Television, and
Raggs began airing on public TV stations in 2007 in select markets and in 2008 nationwide. In January 2010, Steedman reacquired Southern Star's distribution and licensing rights under Blue Socks Media LLC. Blue Sock Media LLC, completing a complete consolidation of the worldwide assets, later purchased Raggs LLC. Steedman continues to head Blue Socks Media in
Charlotte, North Carolina. The Raggs characters are used at Grand Palladium family-friendly resorts in the Caribbean and Mexico to host the kids program, "Play at Palladium with Raggs." Features include a live show, disco party, and character breakfast.
Palace Theatre 2004 Throughout 2004, the band starred in a 90-minute performance at The Palace Theatre in Myrtle Beach, alongside comic strip cat
Garfield. The performances focused on the RAGGS Kids Club Band planning a birthday party for the famous orange cat. Suspecting things, Garfield "won't relax until he gets the surprise".
RAGGS Kids Club Band: PAWSUUUP! Tour A DVD was released 17 August 2004, featuring in-concert performances of seven of the band's songs, and three "music videos". The 55-minute-long program was produced by
Linda Mendoza of Line by Line Productions and executive produced by Carole Rosen. The crew included screenwriter
Mark Valenti (
Rugrats,
Hey Arnold!,
Totally Spies!), lighting designer Alan Adelman (75+ episodes of
Great Performances, ''
Nickelodeon Kids' Choice Awards''), music producers Fred and Becky Story (Concentrix Music & Sound), costume designer "Greyseal", and choreographer Hardin Minor (National Dance Institute). The DVD earned 3.5 out of 4 stars from Suite 101 Family Entertainment film critic Nicholas Moreau, tied for the highest ever rating for an independently produced DVD. The music from the tour was later released as a
CD album. ==
Raggs Live Around the World==