In 1983, Mears founded Woodlore, a company that offers bushcraft-related courses and paraphernalia. It became so successful that it soon led to the trademarking of the name "Ray Mears". Mears first appeared on television in 1994 presenting the
BBC series
Tracks and then, in 1997, ''
Ray Mears' World of Survival. In 2003, he presented the BBC documentary Ray Mears' Real Heroes of Telemark'' about the
Norwegian heavy water sabotage mission during
World War II. In 2003, Mears won
The Ness Award. While filming a documentary in
Wyoming, US in 2005, Mears was involved in a serious accident. The
helicopter in which he and his camera crew were travelling hit the ground during a steep low level turn, and broke apart, rolling to a stop. The fuel tank was ruptured in the accident and escaping fuel covered Mears and the crew. No fire occurred, and Mears was able to escape the wreckage uninjured and assist in the rescue and administer
first aid to one of the crew who was badly hurt. In 2009, Mears was approached by
ITV to present a planned revival of the nature documentary series
Survival. The resulting three-part series was rebranded
Survival with Ray Mears and broadcast on
ITV1 in 2010. Each episode followed Mears as he used his tracking skills to locate bears, wolves and leopards. In a
Radio Times interview to promote the series, Mears complained of being typecast by the BBC with the result that he was not offered the opportunity to present wildlife programmes. Mears was a guest on
BBC Radio 4's
Desert Island Discs in January 2014. In 2009, he was awarded the prestigious
Mungo Park Medal. In July 2010, Mears was asked by
Northumbria Police to help them track fugitive killer
Raoul Moat, after he fled his temporary tent-based shelter in the village of
Rothbury. Between 2010 and 2013 he presented three series of
Wild Britain on ITV. The first series consisted of six 45 minute episodes, while series two and three had ten episodes of programmes lasting half an hour. Each programme would see Mears visit a different habitat in a different part of the country. The programme was a rating success, regularly featuring in the top 30 watched programmes of the week. 2013 also saw Mears write
My Outdoor Life, which was a
Sunday Times bestseller. In 2014, he presented
Wilderness Walks, where he visited six areas of natural beauty across the United Kingdom. Each episode would see Mears spend a day in a location exploring the local wildlife and offering advice on how to find wild food and make the most of natural resources. In 2015 he presented
Wild River, a one-off episode where he explores the wildlife around the River Wye. 2016 saw him present
Wild Australia where he explored the wildlife of several locations both on land and in the sea, coming across several iconic Australian species, such as the Red Kangaroo and Platypus. He then presented six episodes of
Wild France, travelling around the country and looking at its wildlife. Following the same format as his previous series, each programme focused on a different environment. He returned to Australia in 2017, presenting the seven part-series
Australian Wilderness with Ray Mears. In 2021, he presented
Wild China with Ray Mears, a seven part series, where he visited a range of habitats and looked at several iconic species, including
snow leopard and
giant panda. ==Personal life==