Broadcasting rights One of the most important rugby union tournaments in the world, the Six Nations Championship is broadcast in various countries in addition to the six participating nations. In the United Kingdom, the
BBC has long covered the tournament, broadcasting all matches (apart from England home matches between 1997 and 2002, which were shown live by
Sky Sports with highlights on the BBC) until 2015. In addition,
Welsh language coverage of broadcasts matches featuring the Welsh team shown by the BBC are shown on
S4C in
Wales in the United Kingdom. Between 2003 and 2015, the BBC covered every match live on BBC Sport either on BBC One or BBC Two with highlights also on the BBC Sport website and either on the BBC Red Button or late at night on BBC Two. On 9 July 2015, in reaction to bids by Sky for the rights beginning in 2018, the BBC ended its contract two seasons early, and renegotiated a joint contract with
ITV Sport for rights to the Six Nations from 2016 to 2021.
ITV acquired rights to England, Ireland and Italy home matches, while the BBC retained rights to France, Scotland and Wales home matches. By ending its contract early, the BBC saved around £30 million, while the new contract generated £20 million in additional revenue for the Six Nations. With the end of the contract nearing, speculation once again emerged in 2020 that Sky was pursuing rights to the Six Nations from 2022 onward; under the Ofcom
"listed events" rules, rights to the tournament can be held by a pay television channel if delayed broadcasts or highlights are made available on free-to-air television. It was reported that the bid for
CVC Equity Partners to purchase a stake in the Six Nations was being hindered by a desire for a more lucrative broadcast contract; a call for the Six Nations to be moved to Category A (which requires live coverage to air free-to-air) was rejected. In May 2021, the BBC and ITV renewed their contracts through 2025. The BBC continued to broadcast home matches from Scotland and Wales and all women's and under-20s matches, with ITV airing England, France, Ireland and Italy home matches. This new deal would see the BBC retain 5 live matches with ITV showing the other 10. In 2025, the deal was further extended until the 2029 tournament in a deal which would see BBC retain 5 matches (all featuring Scotland or Wales) and ITV retain 10 matches whilst also gaining exclusivity of all matches featuring England. France, Ireland, and Italy listed the Six Nations as a major event with cultural significance and enacted national and
EU laws to ensure coverage would be available on free-to-air channels. In Ireland, each of Ireland's games in the Six Nations may be held by a pay television channel, if the match is delayed broadcast and in full on free-to-air television.
RTÉ have broadcast the championship since RTÉ's inception and continued to do so until 2017, while
TG4 televised highlights. However, in late 2015 RTÉ's free-to-air rival TV3 was awarded the rights for every game from the Six Nations on Irish television from 2018 to 2021. In 2022, it was announced that RTÉ and
Virgin Media would share broadcasting rights. In France, the entire Six Nations rugby tournament must appear on free-to-air television.
France Télévisions has covered the competition in France. In Italy, Six Nations rugby matches involving the Italian national team must be broadcast on free-to-air television.
Sky Italia broadcasts all matches while free-to-air
TV8 only covers
Italy fixtures. In the United States,
NBC Sports broadcasts matches in English. The tournament is also broadcast on
DAZN in Canada,
Premier Sports Asia in
East and
Southeast Asia,
Sky Sport in New Zealand,
Stan Sport in Australia and
SuperSport in South Africa. In 2024, the Six Nations teams featured in a Netflix documentary Six Nations: Full Contact. In February 2024, the show was green lit for a second season. In January 2025, the tournament organisers confirmed that Netflix would not be taking up the option to produce a third series.
Sponsorship Until 1998, the competition had no
title sponsor. Sponsorship rights were sold to
Lloyds TSB Group for the 1999 tournament and the competition was titled the
Lloyds TSB 5 Nations and
Lloyds TSB 6 Nations until 2002. The
Royal Bank of Scotland Group took over sponsorship from 2003 until 2017, with the competition being branded the
RBS 6 Nations. A new title sponsor was sought for the 2018 tournament and beyond. However, after struggling to find a new sponsor, organisers agreed a one-year extension at a reduced rate. As the RBS brand was being phased out, the tournament was named after the
NatWest banking subsidiary, becoming the
NatWest 6 Nations. On 7 December 2018,
Guinness was announced as the Championship's new title sponsor, with the competition to be named the
Guinness Six Nations from 2019 to 2024. Due to the
Loi Évin laws which prohibit
alcohol sponsorship in sport, "Guinness" cannot be used as part of the branding of the tournament in France. The French-language logo for the tournament replaces the Guinness logo with the word "Greatness" in the same colour and typeface as the Guinness wordmark. == See also ==