MarketStan (streaming service)
Company Profile

Stan (streaming service)

Stan is an Australian subscription over-the-top streaming television service. It was launched on 26 January 2015. Stan originally was founded as StreamCo Media, a 50/50 joint venture between Nine Entertainment and Fairfax Media. In August 2014, each company invested A$50 million in StreamCo. StreamCo was renamed Stan Entertainment in December 2014, prior to the January 2015 launch of the streaming service. Nine Entertainment acquired Fairfax Media in 2018, making Stan a wholly owned subsidiary of Nine Digital.

Content
At launch, the first major programming announcement was the exclusive rights to the premiere season of Better Call Saul as well as the rights to Breaking Bad, which previously aired on Foxtel. It also held the rights to Transparent and Mozart in the Jungle. The company has a content partnership deal with Sony Pictures, SBS and its World Movies subsidiary, Paramount Global, Amazon MGM Studios, BBC Worldwide, Showtime, CBS, and Warner Bros. International Television Distribution. In December 2014, Stan signed non-exclusive agreements with ABC Commercial and Viacom, with the latter covering Comedy Central, MTV, and Nickelodeon programming. On 13 December 2018, Stan reached a content agreement with Disney to carry films and television series. The agreement ended in late-2019 due to the launch of Disney+. On 20 August 2019, Stan reached an agreement with Paramount Pictures, carrying some of its films, and series such as The Great and Looking for Alaska. In August 2020, Stan reached a multi-year agreement with NBCUniversal for rights to content from Sky Studios and its U.S. streaming service Peacock. Eventually, the Foxtel Group made a deal with NBC Universal in 2022 to be the home of newer Peacock shows, following the expiration of NBC Universal's deal with Stan. Stan Original Stan commissioned its parent company, the Nine Network, to produce original Australian drama series exclusive to the service and approached ABC and SBS on the possibility of co-producing shows and films. On 16 February 2015, Stan announced it was developing two original series: a Wolf Creek series, and a political drama based on the life of High Court judge Lionel Murphy titled Enemies of the State, with additional productions to be announced in the coming months. On 1 May 2015, Stan announced its first commissioned series, a comedy titled No Activity; which premiered on 22 October 2015. Stan renewed No Activity on 15 December 2015 for a second season. Series developed and aired by Stan are known as Stan Original series. Acquired exclusives The following is a list of acquired programs which have had their Australian premiere on Stan. ==Stan Sport==
Stan Sport
}} In November 2020, Stan began to acquire sports rights in association with Nine's Wide World of Sports. These events are carried in a new add-on subscription known as Stan Sport, while the Nine Network holds free-to-air rights to portions of these packages. Stan and Nine also acquired rights to the French Open and Wimbledon tennis tournaments. In June 2021, Stan announced the acquisition of the rights to UEFA club competitions, including the UEFA Champions League beginning in August 2021. In the same announcement it was also revealed that the Australian Open would be broadcast on the platform. On 30 June 2025, Nine Entertainment (owner of Stan) acquired all broadcasting rights from Optus Sport for approximately AUD$300 million. All broadcasting rights will be transferred to Stan Sport, with Optus Sport to cease operations on 1 August 2025. Magazine programs Commentators Rugby UnionNick McArdle (Host – Internationals), 2021–present • Roz Kelly (Host – Internationals), 2021–present • Sean Maloney (Main Caller – Internationals), 2021–present • Andrew Swain (Secondary Caller – Internationals), 2021–present • Michael Chennel (Caller – Super W), 2021 • Martin Lippiatt (Caller – Super W), 2021 • Greg Clark (Caller – Super W), 2021 • Tim Horan (Expert Analysis), 2021–present • Drew Mitchell (Expert Analysis), 2021–present • Andrew Mehrtens (Expert Analysis), 2021–present • Allana Ferguson (Expert Analysis), 2021–present • Morgan Turinui (Expert Analysis), 2021–present • Justin Harrison (Expert Analysis), 2021–present • David Campese (Expert Analysis), 2021–present • Michael Cheika (Expert Analysis), 2021–present • Will Genia (Expert Analysis), 2021–present • Sonny Bill Williams (Expert Analysis), 2021–present • James Horwill (Expert Analysis), 2021–present • Heath Tessmann (Expert Analysis), 2021–present • Sera Naiqama (Expert Analysis), 2021–present • Dane Haylett-Petty (Expert Analysis), 2021–present • Gemma Etheridge (Expert Analysis, Sideline), 2021 • Alicia Lucas (Expert Analysis, Sideline), 2021 • Nick Stiles (Expert Analysis), 2021 • Pat McCabe (Expert Analysis), 2021 • Mollie Gray (Sideline), 2021 • Mick Colliss (WA Sideline), 2021–present • Clint Stanaway (VIC Sideline), 2021–present • Paddy Sweeney (WA Sideline), 2021–present • Michael Atkinson (Host – Internationals), 2021–present • Jeff McTainsh (NZ Sideline), 2021–present Tennis (French Open, Wimbledon)Nick McArdle (Host), 2021–present • Roz Kelly (Host), 2021–present • Darren Parkinhost (Host), 2021–present • Clint Stanaway (Host), 2021–present • Todd Woodbridge (Host/Commentator), 2021–present • Brett Philips (Host/Commentator), 2021–present • Sam Groth (Commentator), 2021–present • Jelena Dokic (Commentator), 2021–present • Wally Masur, 2022–present • Chris Stubbs, 2022–present Football (Champions League)Max Rushden (Host), 2021–2024 • Adam Peacock (Host), 2024–present • Craig Foster (Commentator), 2021–present • Mark Bosnich (Commentator), 2021–present • Mark Pougatch (Sideline Commentator), 2021–present • Semra Hunter (Sideline Commentator), 2022–present • Katie Shanahan (Sideline Commentator), 2023–present ==Stan Pay-Per-View==
Stan Pay-Per-View
Stan Pay-Per-View formerly as Stan Event is an add-on pay-per-view proposition for boxing events. In November 2025, a 12-month agreement was signed with Tasman Fighters, who promoted cruiserweight world champion Jai Opetaia. ==Marketing and subscription numbers==
Marketing and subscription numbers
At launch, Australian actress Rebel Wilson promoted the service. Parent company Fairfax Media claimed they were approaching 100,000 customers by March 2015, however, many of these customers were on a 30-day trial period. In May 2015, Fairfax announced the service was nearing 200,000 subscribers and had a target of 300,000 to 400,000 by the year's end. In May 2015, Roy Morgan Research found that Netflix had 1.039 million Australian users, compared to 97,000 for former competitor Presto and 91,000 for Stan. In October 2015, Nine Entertainment claimed that Stan had between 150,000 and 200,000 paying subscribers, which they said was ahead of Presto's estimated 100,000 customers. One year after its launch, CEO Mike Sneesby announced that 1.5 million users had used the service across almost 700,000 subscriptions. In November 2017 it was reported that the service had over 800,000 active subscribers and revenue topping $100 million a year. Stan reached 1 million active subscribers in June 2018. By December 2019, the service had over 1.8 million subscribers. As of August 2020, Stan passed the 2 million subscriber mark reaching 2.1 million subscribers in total. As of May 2021, Stan passed 2.3 million active subscribers and more than 4 million people that had entered their credit card details on the platform. Stan gained nearly 150,000 sport subscribers since it began broadcasting rugby union matches earlier this year. Subscribers == Supported devices ==
Supported devices
Hardware supported The devices on this list are supported by Stan: • Apple TV (since 13 May 2015) • Apple iPad Pro 12.9" and 9.7" • Apple iPad 2 and all later generations • Apple iPad Air and all later generations • Apple iPad Mini and all later generations • Android tablets and phones running Jelly Bean 4.2 or higher • Google ChromecastHubblSony PlayStation 3 (since 8 October 2015) • Sony PlayStation 4 (since 8 October 2015) • Microsoft Xbox One (since 13 January 2016) • Microsoft Xbox Series X and Series STelstra TV (Since December 2015) Stan does not support jailbroken iOS devices. Software supported Supported web browsers by platform: • macOS: Safari, Google Chrome, WebKit or FirefoxWindows: Safari, Google Chrome, Internet Explorer, Microsoft Edge, Opera or Firefox • Linux: Google Chrome or Firefox • Apple iOSApple tvOSAndroid ==See also==
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