In the early days of automobile manufacturing, vehicles were sold only as a
chassis and third parties added bodies on top. In 1902, the
Rapid Motor Vehicle Company was founded by Max Grabowsky and Morris Grabowsky who built one-ton carrying capacity trucks in Pontiac, Michigan. In 1913, the
Galion Allsteel Body Company, an early developer of the pickup and
dump truck, built and installed hauling boxes on slightly modified
Ford Model T chassis, and from 1917, on the
Model TT. Seeking part of this market share,
Dodge introduced a 3/4-ton pickup with a cab and body constructed entirely of wood in 1924. In 1925, Ford followed up with a steel-bodied half-ton based on the Model T with an adjustable
tailgate and heavy-duty rear springs. Billed as the "Ford Model T Runabout with Pickup Body," it sold for ; 34,000 were built. In 1928, it was replaced by the
Model AA, which had a closed-cab, safety-glass windshield, roll-up side windows, and three-speed transmission. In 1931, General Motors introduced light-duty pickups for both
GMC and
Chevrolet targeted at private ownership. These pickup trucks were based on the
Chevrolet Master. In 1940, GM introduced the dedicated light-truck platform, separate from passenger cars, which GM named the
AK series. Ford North America continued to offer a pickup body style on the
Ford Model 51, and the Ford Australian division produced the first Australian
"ute" in 1932. In 1940, Ford offered a dedicated light-duty truck platform, then upgraded the platform after
World War II to the
Ford F-Series in 1948. Dodge at first assumed heavier truck production from
Graham-Paige, while the company produced their light (pickup) trucks, initially on their sufficiently sturdy passenger car frames. But after switching to distinct, dedicated truck frames in 1936, Dodge/Fargo launched an extensive own truck range for 1939, marketed as the
"Job-Rated" trucks. These
Art Deco–styled trucks were again continued after World War II.
International Harvester offered the
International K and KB series, which were marketed towards construction and farming and did not have a strong retail consumer presence, and
Studebaker also manufactured the
M-series truck. At the beginning of World War II, the United States government halted the production of privately owned pickup trucks, and all American manufacturers built
heavy duty trucks for the war effort. in 1957 in Japan with the
Datsun 220, and in 1957 in America with the
International Travelette. Other manufacturers soon followed, including the
Hino Briska in 1962, Dodge in 1963,
Ford in 1965, and
General Motors in 1973. In 1961 in the UK the
British Motor Corporation launched an Austin
Mini Pickup version of the original 1959 Mini. It was in production until 1983. In 1963, the US
chicken tax directly curtailed the import of the
Volkswagen Type 2, distorting the market in favor of US manufacturers. The tariff directly affected any country seeking to bring light trucks into the United States and effectively "squeezed smaller Asian truck companies out of the American pickup market." Over the intervening years, Detroit lobbied to protect the light-truck tariff, Pickups, unhindered by the emissions controls regulations on cars, began to replace
muscle cars as the performance vehicle of choice. The
Dodge Warlock appeared in Dodge's "adult toys" line, and 20 years later, most still lagged behind cars in the adoption of safety features. In the 1980s, the compact
Mazda B-series,
Isuzu Faster, and
Mitsubishi Forte debuted. Subsequently, US manufacturers built their compact pickups for the domestic market, including the
Ford Ranger, and the
Chevrolet S-10.
Minivans make inroads into the pickups' market share. but soon lost out to gasoline and diesel vehicles. In 1997, the
Chevrolet S-10 EV was released, but few were sold, and those were mostly to fleet operators. By 2023, pickup trucks had become strictly more lifestyle than utilitarian vehicles. Annual surveys of Ford F-150 owners from 2012 to 2021 revealed that 87% of the owners used their trucks frequently for shopping and running errands and 70% for pleasure driving, whereas 28% used their trucks often for personal hauling (41% occasionally and 32% rarely/never) and only 7% used them for towing while 29% only did so occasionally and 63% rarely/never did. The 1960s–1970s Ford F-100 was typically a regular cab and consisted of mostly 64% bed and 36% cab, while by mid-2000s, crew cabs were largely becoming the norm and the bed was shrunk to accommodate the larger cab, and a 2023 F-150 consisted of 63% cab and 37% bed. ==International markets==