MarketRenault Korea
Company Profile

Renault Korea

Renault Korea Co., Ltd. is a South Korean car manufacturer headquartered in Busan where its single assembly site is also located, with additional facilities at Seoul (administration), Giheung and Daegu.

History
Beginnings: Samsung Group era (1994–2000) In the early 1990s, Samsung's Chairman Lee Kun-hee recognised the automotive industry as the culmination of several others. For the Samsung Group, this would allow to leverage resources and technologies from the entire group including Samsung Electrics and Samsung Electronics. He initially tried to take control of Kia, but competition from other bidders and legal restrictions led to him dropping the idea. Kia was eventually purchased by Hyundai. Lee decided to create a new carmaker, Samsung Motors (also known as SMI) and a truck manufacturer, Samsung Commercial Vehicles Co., Ltd. (), the latter through Samsung Heavy Industries with Nissan Diesel's support. SMI was established in 1994 (incorporated in 1995) In March 1995, construction work began on the Busan factory. Shortly after SMI started its operations, the Asian financial crisis hit. Samsung divested itself of SMI as well as other non-core subsidiaries. SMI was put up for sale, with Daewoo Motors being one of the first interested companies, but, as the crisis deepened, Daewoo Motors itself was bought by GM. Hyundai Motors was also considered as a possible buyer, but corporate politics and strife between the Samsung Group and the Hyundai Group made this impossible. Negotiations with Renault started in December 1998, and in September 2000 the French automaker bought a 70% stake for . Samsung Commercial Vehicles was kept by Samsung, but finally it filed for bankruptcy at the end of 2000. From 1998, Renault Samsung Motors sold cars in Chile with the introduction of the SQ5 (the current SM5). Later developments: Renault era (2000–present) Product and market expansion (2000–2010) After the 2000 acquisition, Renault renamed Samsung Motors as Renault Samsung Motors (RSM). That year, the company's sales began to improve. Journalists attribute this to the success of the first car manufactured at Busan in taxi fleets (the SM5), which led to increased confidence of the model within the rest of their customer base. During the following years, the company introduced a new vehicle range, including the SM3 in 2002, the SM7 in 2004 and the crossover QM5 in 2007. Over time, RSM changed its products from a Nissan-based architecture to a Renault-based one. On 26 June 2009, Renault and Samsung agreed to renew the right of the former to use the "Samsung" trade mark on its products until 2020. Decline in sales, electric vehicles and recovery attempts (2010–2022) The pressure from both Hyundai and Kia, dominant automakers in the South Korean market, increased during the 2010s, pushing RSM sales down by 27% in 2011. In the first half of 2012, they fell 41%. In August 2012, a personnel reduction of about 80% of employees was presented by management. Finally, Renault reduced its Busan personnel by 15% (about 800 employees). With the aim of reviving the company, it invested (together with Nissan) to make Nissan Rogues for export to improve production output and also presented revised versions of the SM3 and SM5. During 2013, the company started to market a new compact crossover, the QM3, based on the Captur. By late 2015, its cumulative sales since 2000 in the South Korean market reached 1.5 million units. In 2016, Renault Samsung introduced the SM6, a new mid-size model which is a Talisman with some minor changes for the South Korean market, In 2018, the company introduced the Clio By 2019, production and sales were again declining, and the company announced an extension of its contract with Nissan for continuing the assembly of Nissan Rogues until March 2020, although in a reduced capacity to secure production volume. RSM also announced plans to gain more production orders from parent Renault. Tensions with labour increased, as the company started an early retirement plan aimed at reducing the workforce. In March 2020, the company put on sale the XM3 crossover. In 2012, RSM introduced an electric version of its SM3 car known as the SM3 Z.E., imported from Turkey. In October 2013 the car started to be assembled at the Busan plant and in the same year it became the leading electric vehicle by sales in South Korea with a 58% market share. In 2016, RSM also announced its intention to market the Twizy which was launched in 2017. In May 2016, the company announced a project to develop and produce a 1-tonne electric light commercial vehicle with a 250-kilometre range on a single charge in partnership with local companies. , Chile was the only major market outside South Korea that RSM has sold its cars under the Renault Samsung Motors marque and not as rebadged Renaults. In 2015, Renault Samsung badging was replaced entirely by Renault in Chile, with the vehicles themselves now being known under their global Renault names (e.g. the Renault Samsung SM5 is the Renault Latitude). In August 2020, RSM said it did not intend to renew the agreement to use the "Samsung" trade mark set to end that month, although it would keep using the Samsung name for a further two years as part of a "grace" clause. In March 2022, the company dropped the Samsung name, adopting the trade name Renault Korea Motors and starting the process of changing the legal name by August. Geely involvement (2022–present) In January 2022, RSM's parent Renault and Geely signed an agreement by which the South Korean manufacturer would produce vehicles based on the latter's Compact Modular Architecture platform, initially intended for the domestic market. Production was set to start by 2024. In May 2022, Renault said a Geely subsidiary was set to acquire a 34.02% of Renault Korea Motors through capital increase as part of their partnership, although the company would continue to be majority owned by Renault and a consolidated subsidiary of it. The capital increase operation was completed by the end of the year, leaving Renault with a 52.9% majority stake. Samsung share (through Samsung Card) was reduced from 19.9% to 13.1%. Samsung is planning to divest its shares. In April 2024, the company changed its trade and legal name to Renault Korea, removing "Motors" and, except for the SM6, moved all its locally sold products completely to the Renault marque. In June 2024, Renault Korea introduced the Renault Grand Koleos, heavily based on the Geely Xingyue L / Monjaro and using Geely's Compact Modular Architecture platform. In January 2026, Renault Korea introduced the Renault Filante, also using the Compact Modular Architecture platform. ==Facilities==
Facilities
Manufacturing The car manufacturing plant is located at Busan in the Sinho Regional Industrial Site and began production in 1998. It covers 1,650,000 m2 and has the capacity to manufacture 300,000 cars per year. It can produce various models simultaneously in a single production line. The plant is divided into seven production shops (stamping, body, painting, bumper, assembly, al-casting and engine). located at Giheung near Seoul, is one of the largest research and development facilities of Renault after Guyancourt's Technocentre. being expanded in 2000 and renamed as Renault Samsung Technical Centre (). It adopted its present name in 2017. In early 2013 the design branch was renamed Renault Design Asia () and was put in charge of supervising Renault's Asian design operations. In November 2018, Renault Samsung Motors opened a vehicle testing centre in Daegu for vehicles aimed at the Asia-Pacific market, in partnership with the city government and Korea Intelligent Automobile Parts Promotion. The facility can test electric, autonomous and connected vehicles. In May 2023, Renault Korea Motors said it planned to open a research and development facility for electric vehicles within its Busan plant complex, in partnership with the Busan. Administration From 1995 until 2013, the company's head offices were at the HSBC Building in Jung District, Seoul. Seoul. In December 2017, RSM moved most management functions to Yeoksam-dong, Seoul, although kept some offices and car maintenance activities at the RSM Tower. There are additional administrative offices in Busan. ==Branding==
Branding
Logos Renault Samsung Motors initially had two logos: the corporate logo and the marque logo. The first was for corporate communications and an adaptation of the Samsung Group's logo. The second is the "eye of the typhoon" logo which was used as marque's badge and in advertising. The imported models introduced from 2017 onwards in South Korea kept Renault's diamond badge instead of being rebadged with the Renault Samsung logo. In March 2022, the company introduced a flatter, two-dimensional version of the eye of the typhoon as both marque and corporate logo. The logo has lines similar to the 2021 Renault diamond logo. and was introduced in 2009. According to the company, it refers to the distinct quality of its products. mid-size vehicle, and 7, large vehicle. The designations also include the letters S and M, which stands for Samsung Motors However, the sport utility vehicles replace the SM combination by QM (Quest Motoring). The imported models introduced from 2017 onwards in South Korea kept their original names instead of adopting RSM's nomenclature. == Leadership ==
Leadership
Jérôme Stoll (2000–2006) • Jean-Marie Hurtiger (2006–2011) • François Provost (2011–2016) • Park Dong Hoon (2016–2018) • Domnique Signora (2018–2022) • Stéphanie Deblaise (2022–2025) • Nicolas Paris (2025–present) ==Solar energy project==
Solar energy project
In March 2013, Renault Samsung Motors completed the installation of solar panels in the parking lots, rooftops and surrounding land of its Busan facility to create a 20-MW solar plant, one of the largest in the world. The project was carried out through a joint venture, Busan Shinho Solar Power SPC (), formed by RSM, Korea East-West Power and KC Cottrell, which also manages the plant. It provides energy to the RSM operations and nearby houses. ==Model lineup==
Model lineup
Current lineup , the model lineup consists of the following models: • Arkana (a coupe-styled crossover) • Filante (a crossover SUV) • Grand Koleos (based on the Geely Xingyue L; branded as Koleos in export markets) • Scenic E-Tech (an electric crossover) File:Renault Arkana (CMF-B) Facelift IMG 9961.jpg|Renault Arkana File:Renault Filante Hybrid E-Tech esprit Alpine 1955 AR2 Satin Universe White (4) (cropped).jpg|Renault Filante File:Renault Grand Koleos 001.jpg|Renault Grand Koleos File:Renault Scénic E-Tech Electric 220 Long Range Techno – f 30062024.jpg|Renault Scenic E-Tech Former lineup This is a list of models formerly marketed by the company: • Twizy (imported / later locally produced electric microcar quadricycle) • Zoe (imported electric supermini) • Clio (imported supermini) • Captur (imported subcompact crossover SUV) • Master (imported light commercial vehicle) • XM3 (a coupe-styled crossover based on the Renault Arkana) • QM3 (an imported subcompact crossover based on the first-generation Renault Captur) • QM5 (the first crossover SUV for the company, based on the first-generation Renault Koleos) • QM6 (the second crossover for the company, based on the second-generation Renault Koleos) • SM3 (small family car) • SM3 Z.E. (electric small family car based on the Renault Fluence Z.E.) • SM5 (large family car) • SM6 (large family car based on the Renault Talisman) • SM7 (executive car) File:Eng_Renault_Twizy_ZE.jpg|Renault Twizy File:Renault Zoe white (1).jpg|Renault Zoe File:18 Renault Clio.jpg|Renault Clio File:2020 Renault Captur S Edition.jpg|Renault Captur File:Renault Master III (2019) IMG 4211.jpg|Renault Master File:00 SAMSUNG XM3 1.jpg|Renault XM3 File:00 samsung qm3 2.jpg|Renault Samsung QM3 File:00 SAMSUNG QM5 5.jpg|Renault Samsung QM5 File:Renault QM6 2.0 PREMIERE HZG FL2 Nocturn Blue (5).jpg|Renault QM6 File:0 Samsung SM3 (second generation) 3.jpg|Renault Samsung SM3 File:00 samsung sm3ze 1.jpg|Renault Samsung SM3 Z.E. File:02 Samsung SM5 (third generation) LE.jpg|Renault Samsung SM5 File:00 samsung sm6 fl 1.jpg|Renault SM6 File:00 SAMSUNG SM7 3.jpg|Renault Samsung SM7 ==Contract manufacturing==
Contract manufacturing
The following models are assembled under contract for Renault Korea's parent company Renault, partner company Nissan, and Geely-affiliated Polestar. Current models Polestar 4 (commenced in H2 2025) File:Polestar 4 DSC 8232 (cropped 2).jpg|Polestar 4 Former models Nissan Rogue (2014–2020) • Nissan Sunny/Almera Classic (2006–2013) • Renault Fluence (2009–2019) • Renault Latitude/Safrane (2010–2016) • Renault Scala (2010–2013) • Renault Talisman (2016–2023) File:2017 Nissan Rogue, Front Right, 09-13-2020.jpg|Nissan Rogue File:Nissan Almera Classic 01.jpg|Nissan Sunny/Almera Classic File:Renault_Fluence_facelift_II_China_2015-04-10.jpg|Renault Fluence File:Renault Latitude facelift 01 China 2017-03-29.jpg|Renault Latitude/Safrane File:Renault_Scala_Cuba.jpg|Renault Scala File:Renault Talisman Grandtour Intens ENERGY dCi 160 EDC – Frontansicht, 24. Juni 2017, Düsseldorf.jpg|Renault Talisman ==Notes==
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