Online shopping has become more common, as the
internet in South Africa has become more accessible. The country has 50.8 million internet users, constituting 78.9% of the population, as of January 2025. In 2024, e-commerce was predicted to grow at an annual rate of 15 to 20%, driven by an increase in internet accessibility and increased use of digital payment methods. In the same year, e-commerce accounted for 10.5% of total retail sales in SA. This was estimated to reach 20% by 2027. This growth is also supported by advancements in online platforms and alternative payment options like Float. Originally, the largest e-commerce store in South Africa was Kalahari.com. Kalahari merged with
Takealot in 2015, and the new company has become the e-commerce sales leader in the South African market. Takealot owns online fashion store Superbalist, which it acquired along with delivery service Mr Delivery (now branded MrD) in 2014. US-based
Amazon only launched in SA in 2024, and still has a small presence. Many brick and mortar retailers also sell their goods online. == Coffeehouses ==