In 1963, while downtown Tucson suffered a
recession, The Paramount was closed as a motion-picture house, citing lack of sales, first-rate films, and a general demographic move away from downtown Tucson. From 1963 to 1971, the vacant theater served as storage for a furniture store. In 1971, the Rialto suffered another name change, this time being re-christened
El Cine Plaza. For a while, the theater was transformed into a strictly
Spanish movie house, until 1973. In 1973 it was resold again and re-opened as an adult theater, initially showing
Deep Throat. Though the city of Tucson attempted to block The Rialto in its capacity as a venue showing adult films, and
Annie Sprinkle had to appear in court as a witness. They were initially unsuccessful, and it remained in this capacity for five years. During its run as an adult theater, there were several incidents of attempted arson, purportedly stemming from one offended local woman; she succeeded at one point in burning the balcony stairs in 1978, and was never caught. In 1978, the theater was transformed once again into a Spanish-language cinema, still under the name
El Cine Plaza, and continued showing Latino films until 1984, when a
boiler explosion devastated the theater, collapsing the stage and resulting in the theater's
condemnation. ==Concert venue==