Present day The names of other products within the Rice Krispies family vary depending on where they are sold: •
Cocoa Krispies (called Coco Pops in the UK, Ireland, South Africa, Australia, New Zealand, Greece and Italy), a
chocolate flavored version (sold worldwide) • Rice Krispies with Vanilla Flavor, sold in Canada and South Africa •
Rice Krispies Treats Cereal, contains bunches of krispies fused together by a marshmallow coating (introduced in March 1993) • Kellogg's Strawberry Krispies • Kellogg's Rainbow Krispies Many
generic versions of Rice Krispies (including frosted and chocolate variants) have been produced by other
manufacturers under many different names.
Discontinued •
Frosted Rice Krispies (called Ricicles in the UK and Ireland) • Rice Krispies with dehydrated miniature marshmallows (Marshmallow Rice Krispies, also known as Marshmallow Krispies, along with a tropical version, Fruity Marshmallow Krispies), were sold briefly in the United States and Canada. Despite surviving longer in Canada than the United States, they were discontinued during the late 1990s. • Rice Krispies with
strawberry flavor included 1983's Strawberry Krispies and 1997's Strawberry Rice Krispies. Australia had Strawberry Pops, a strawberry version of Rice Bubbles, which was discontinued in the mid-1970s, along with other similarly coloured and sweetened foods, due to concerns about the additives causing cancer.
Banana-flavored Rice Krispies, including Banana Bubbles and Banana Krispies, have also been sold in the past. • Razzle Dazzle Rice Krispies, an extremely sweet, artificially-colored cereal, was sold from late 1997 to 1999. • Apple Cinnamon Rice Krispies, a cereal flavored with apple and cinnamon, was sold in the early 1990s. • Rice Krispies with berry flavors, including Berry Krispies and Berry Rice Krispies. • Rice Krispies with honey, Honey Rice Krispies, was sold in the UK and Canada for a short period of time in the late 1990s. In the late 1990s, Kellogg's sold Halloween versions of their regular cereal. This included Halloween Rice Krispies which featured a variety of orange krispies.
Rice Krispies Treats and similar sweets In 1939, Kellogg's employee Mildred Day concocted and published a recipe for a
Camp Fire Girls bake sale consisting of Rice Krispies, melted
marshmallows, and margarine. It has remained a very popular snack dubbed
Rice Krispies Treats. Kellogg's themselves have now produced commercial varieties of both marshmallow and chocolate-based treats under the name Rice Krispies Squares in
Canada and the UK, as well as versions under the original Rice Krispies Treats name sold in the United States. Kellogg's also produces commercial versions of Rice Krispie treats known as Rice Krispies Squares,) sold on the UK market. Primarily aimed at children, Multi-Grain contains a
prebiotic and is claimed by Kellogg's to promote good
digestive health. In Australia, Rice Bubbles are found in a well-known homemade sweet, the
chocolate crackle. This is often found at
fetes and consists of Rice Bubbles,
copha and
cocoa, amongst other things. In the UK, a similar treat is made of Rice Krispies and melted
chocolate.
White Christmas is another Australian sweet made with Rice Bubbles, milk powder,
copha and
dried fruit.
South Africa In 2018, the South African branch of Kellogg's replaced the classic Rice Krispies with Rice Krispies Vanilla, thereby discontinuing the production of the original Rice Krispies in the country. This change was met with a lot of public complaints. The new Rice Krispies Vanilla now contained 21.7 g sugar for every 100 g, up from only 9 g previously, and the taste was very poorly received. Despite the public's dislike of the new product, Kellogg's initially decided to continue replacing the original Rice Krispies with the new Rice Krispies Vanilla. Import-related costs made the product more expensive for South African consumers. == Marketing history ==