The characters were originally designed by illustrator
Vernon Grant in the early 1930s. The names are
onomatopoeia and were derived from a Rice Krispies
radio ad: The first character appeared on the product's packaging in 1933. Grant added two more and named the trio Snap, Crackle and Pop. Corporate promotional material describes their relationship as resembling that of brothers. Snap is the oldest and is known as a problem solver, Crackle is an unsure "middle child" and known as a jokester, and Pop is a mischievous yet also clumsy youngster and the center of attention. There was briefly a fourth elf in the 1950s named Pow who represented the claimed explosive nutritional value of Rice Krispies. on a
Boeing B-17 Flying Fortress depicting Snap, Crackle and Pop From their original design as elderly gnomes Don Shelton, and Joe Silvia. More recent voices have included
Daws Butler,
Paul Winchell,
Don Messick, Joel Cory,
Keith Chegwin,
Chad Doreck,
Eddie Deezen,
Thom Adcox-Hernandez,
Mona Marshall,
Phil Vischer,
Mike Nawrocki, and
Dino Andrade. Since 2009, the three elves The original advertising jingle, "Snap, Crackle, Pop", was written by Nick Winkless under the banner of
Leo Burnett Worldwide. The lead sheet sent by Kellogg's lists the singers' names as Len, Hazel, and Joe. Nick's daughter said Nick's influence for the 3-part round was
Fugue for Tinhorns from
Guys and Dolls. ==Physics==