The music video for "Windowlicker" was directed by
Chris Cunningham, who had also directed Aphex Twin's previous music video, "
Come to Daddy". It is a ten-minute long parody of contemporary American
gangsta hip-hop music videos. In the video, two foul-mouthed young men in Los Angeles are
window shopping for women; the French term for window shopping is
faire du lèche-vitrine, which literally translates to "licking the windows"; "window licker" and "window licking" are
pejorative British English terms for disabled people. They come across two women (referred to in the end credits as "hoochies") who repeatedly turn down their advances. Suddenly, a ridiculously long white limousine (38 windows in length, including the driver's window, which takes 20 seconds to fully display) crashes into the two men's black
Mazda Miata NA (MX5)
convertible, and a "
pimped-out" Richard D. James, displaying a hyperbolic amount of wealth and power, emerges with his signature fixed grin, at which point the song begins. After emerging from the limousine, James begins provocatively dancing with an umbrella bearing the Aphex Twin logo in an attempt to seduce the two women. The women then accompany James and other women in his limousine while their faces
morph into James' own likeness. When two women emerge from the limousine's sunroof, the young men try to woo them but fail. The men arrive at an area where James and a group of women bearing his face are dancing together, and they receive
leis from two of the women. Their attention is eventually drawn to a dancing woman turned away from them, but she turns around to reveal a horrifically ugly, buck-toothed, deformed face (which was later illustrated in a sketch by Swiss artist
H. R. Giger titled "The Windowlickers"), much to the men's horror. The video ends with James' women dancing on
Santa Monica Beach while James pops and sprays a bottle of champagne. James's faces aren't digitally morphed on the women. Masks and make-up were specifically designed by the production, to achieve the desired morphing effect. The cast for the dialogue intro of the clip are Marcus Morris, Gary Cruz, Marcy Turner and Chiquita Martin. Filming was done in the
Los Angeles area. There are 127 uses of profanity in the dialogue segment of the video (which is under 4 minutes), including 44 uses of the word "
fuck". This averages to more than one use of profanity every two seconds. The video was released as a
VHS single, containing both uncut and censored versions (the latter being referred to as the "Bleep Version"). The full "Windowlicker" video is restricted to being broadcast only during the nighttime on most music television channels. A
bleeped-out version of the video exists, and
MTV Two even made a daytime version, with all the opening dialogue removed (the censored version starts with the arrival of the limousine), along with some of its more graphic images. In 2008
MTV Networks Europe was fined by the United Kingdom's media regulator
Ofcom for several breaches of its broadcasting code, including airing the uncensored version of the "Windowlicker" video on
TMF in 2006 before the 9 PM
watershed. ==Reception==