His major research finding as an experimental psychologist is the
matching law, the tendency of animals to allocate their choices in direct proportion to the rewards they provide. To illustrate the phenomenon, if there are two sources of reward, one of which is twice as rich as the other, Herrnstein found that animals often chose at twice the frequency the alternative that was seemingly twice as valuable. That is known as matching, both in quantitative analysis of behavior and
mathematical psychology. He also developed
melioration theory with William Vaughan Jr. Herrnstein was considered a "star pupil" of B. F. Skinner while working for his PhD at Harvard. In 1965, and with
Edwin Boring, Herrnstein wrote
A Source Book in the History of Psychology. Herrnstein was the Edgar Pierce Professor of Psychology at Harvard University. He was the chairman of the Harvard Department of Psychology from 1967 to 1971. He also acted as the editor of the
Psychological Bulletin from 1975 to 1981. Herrnstein's research focused first on natural concepts and
human intelligence in the 1970s, and became prominent with the publication of his and
Charles Murray's controversial book,
The Bell Curve. == Matching law ==