Moving from New York to Chicago, Culter joined the Charles Daniel Frey Company studio where, during the 1920s, he worked as lead illustrator on numerous advertising campaigns for such widely known brands as
Paramount Pictures,
Philip Morris,
Dictaphone,
Texaco,
Prince Albert,
Hamilton Watch Company, and many others. During World War I, Culter served the United States' war effort by drawing patriotic illustrations for the Morale Branch, war bonds and coal conservation. In the latter stages of his life, Culter devoted most of his time to magazine illustrations and was widely sought after, largely due to his whimsical depiction of people. Culter illustrated stories written by famous authors of his time, such as
Booth Tarkington. Although devoting most of his time to magazine illustration, Culter worked on Hollywood movies, including collaborations with director
Josef von Sternberg. Culter is credited with coining the phrase the
Gay Nineties from a hugely popular series of drawings of scenes and people in 1890s America which he published in
Life beginning in 1925 and continuing for several years. Culter published a collection of these drawings in a 1927 book titled
The Gay Nineties, An Album of Reminiscent Drawings. The foreword to the book was written by
Charles Dana Gibson, editor and owner of
Life and a graphic artist with a style similar to Culter's, and who, like Culter, studied at
Art Students League in Manhattan, New York. ==Death==