The music video for "Ride a White Horse" was directed by Diane Martel and filmed in London, England in December 2005. The video features Alison Goldfrapp dressed in a white
romper, posing within (or superimposed over) multiple bizarre, borderline-disturbing scenarios. The video begins with Goldfrapp, her back to the camera, trailing toilet paper from one of her spike heels, singing into a microphone made of a cardboard roll and aluminium foil. As she sings, she is superimposed over piles of rotting, wasted food, trash, and other refuse. She is then shown biting into a slice of “pizza” covered in “cigarette butts” and “bottlecaps”. The next scenes feature Goldfrapp pulling a large plastic dog, resembling an animal statue of Ancient Egyptian style. In the following scenario, oblivious to her presence, is a man wrapped completely in toilet paper—or possibly portraying an Egyptian
mummy—and eating from a garbage can. The final scenes show Goldfrapp singing amongst her visibly dirty background dancers, all with wigs to resemble straggly, unkempt hair and mud smeared over their bodies, wearing nothing but what appear to be loincloths. The dancers, who themselves resemble
cavemen or even
Neanderthals, appear as they climb out of a trash dumpster in their underwear. The video concludes with Goldfrapp forcing the leg of the bandaged man into a toilet. In 2006, the video was nominated at the Festival International des Arts du Clip in the "Off Competition" category for its audacity and off-beat sense of humour. The complete version of "Ride a White Horse" featured in the music video has been released commercially through
CD singles and
digital downloads, and some include remixes by Serge Santiágo and Ewan Pearson. An alternate music video was also filmed live at the
Brixton Academy in London, England on 6 October 2005. The video was directed by Matthew Amos and released on the song's
DVD single. ==Critical reception==