MarketRidesharing company
Company Profile

Ridesharing company

A ridesharing company is a company that, via websites and mobile apps, matches passengers with drivers of vehicles for hire that, unlike traditional taxis, cannot legally be hailed from the street. In most cases, the company sets fares, which may vary using a dynamic pricing model based on local supply and demand at the time of the booking and are quoted to the customer in advance, and receives a commission from each booking. Some ridesharing companies provide services in robotaxis.

Terminology: ridesharing vs. ridehailing
Although the term "ridesharing" is used by many international news sources, The term "ride-sharing" has also been defined to refer to on-demand carpooling or shared transport, whereas "ride-hailing" has been defined as the hiring of a private driver for personal transportation. == History ==
History
Carpooling was popular in the mid-1970s due to the 1973 oil crisis and the 1979 energy crisis. The first employee carpools/vanpools were organized then at Chrysler and 3M. In the 1990s, carpooling was popular among college students, where campuses have limited parking space. The feasibility of further development of carpooling was investigated although the comprehensive technologies were not commercially available yet at the time. In 2009, Uber was founded as Ubercab by Garrett Camp, a computer programmer and the co-founder of StumbleUpon, and Travis Kalanick, who sold his Red Swoosh startup for $19 million in 2007. In 2011, Sidecar launched. Its founder Sunil Paul patented the idea of hailing a ride via mobile app in 2002. Lyft was launched in the summer of 2012 by computer programmers Logan Green and John Zimmer as a service of Zimride, an intercity carpooling company they founded in 2007. Careem began operations in July 2012. Bolt, a mobility company operating in Europe and Africa, was founded in 2013. In 2013, California became the first state to regulate such companies; they are regulated as public utilities by the California Public Utilities Commission. Starting in 2020, ridesharing services were also provided by robotaxis. Freenow covered 150 European cities when it was acquired by Lyft in 2025. Other ride-hailing apps include Cabify in Spain and South America, Go in Japan, and Grab in southeast Asia. ==Driver classification under employment law==
Driver classification under employment law
Unless otherwise required by law, ridesharing companies have classified drivers as independent contractors and not employees under employment law, arguing that they receive flextime not generally received by employees. This classification has been challenged legally since it affects taxation, minimum wage requirements, working time, paid time off, employee benefits, unemployment benefits, and overtime benefits. Jurisdictions in which drivers must receive the classification of "employees" include the United Kingdom (after the case of Aslam v Uber BV which was decided by the Supreme Court of the United Kingdom), New Zealand, Switzerland, New Jersey, and the Netherlands. California Assembly Bill 5 (2019) was passed to force drivers to be classified as employees in California, although ridesharing companies received an exemption by 2020 California Proposition 22, a ballot initiative. Ridesharing companies spent tens of millions of dollars on the campaign. In 2025, California Governor Gavin Newsom signed AB 1340 into law, which gave rideshare drivers the right to collectively bargain with rideshare companies despite their classification as independent contractors rather than employees. In some jurisdictions, laws were passed to guarantee drivers a minimum wage before and after expenses as well as paid time off and insurance benefits. ==Impact==
Impact
Impact on safety Crimes have been committed by rideshare drivers as well as by individuals posing as rideshare drivers who lure unsuspecting passengers to their vehicles by placing an emblem on their car or by claiming to be a passenger's expected driver. The latter led to the murder of Samantha Josephson and the introduction of Sami's Law. Ridesharing companies have been accused of not taking necessary measures to prevent sexual assault. They have been fined by government agencies for violations in their background check processes. Ridesharing has also been criticized for encouraging or requiring phone use while driving. To accept a fare, some apps require drivers to tap their phone screen, usually within 15 seconds after receiving a notification, which is illegal in some jurisdictions since it could result in distracted driving. Ridesharing vehicles in many cities routinely obstruct bicycle lanes while picking up or dropping off passengers, a practice that endangers cyclists. Driver bias against passengers in certain demographic groups While audit studies have shown that some rideshare drivers discriminate against riders on the basis of race, discrimination has been shown to be less than that of taxi drivers. In a study set in Los Angeles in 2017, the author had participants of different races request rides from Uber, Lyft, and taxis. She found that Black riders were 73% (11 percentage points) more likely to have a taxi driver cancel on them than White riders. On the other hand, she found that Black riders were only 4 percentage points more likely to be cancelled on by an Uber driver than White riders (there was no statistically significant difference in likelihood for Lyft).); even when no drivers were cancelling on riders because of their race, the authors found that Black riders were waiting around 50% longer on average than White riders. In addition to the studies discussed in detail above, a 2018 study in Washington, D.C. found that drivers cancelled ride requests from African Americans and LGBT and straight ally passengers (indicated by a rainbow flag) more often, but cancelled at the same rate for women and men. The higher cancellation rate for African American passengers was somewhat attenuated at peak times, when financial incentives were higher. Impact on jobs Studies have shown that ridesharing companies have created net jobs. A study by the National Bureau of Economic Research published in November 2024 stated that "Ridesharing dramatically increased the pace of entry of workers into the taxi industry". Impact on vehicle for hire efficiency Studies have shown that ridesharing companies improved the efficiency of drivers of vehicles for hire due to advanced algorithms that pair riders with drivers. They also provide efficiencies in pricing, allocation of resources, and transaction costs. Impact on taxi drivers Values of taxi medallions, transferable permits or licenses authorizing the holder to pick up passengers for hire, have declined in value significantly. In 2018, this led to failures by credit unions that lent money secured by taxi medallions and suicides by taxi drivers. Impact on traffic congestion Studies have shown that especially in cities where it competes with public transport, ridesharing contributes to traffic congestion, reduces public transport use, has no substantial impact on vehicle ownership, and increases automobile dependency. Dead mileage specifically causes unnecessary carbon emissions and traffic congestion. A study published in September 2019 found that taxis had lower rider waiting time and vehicle empty driving time, and thus contribute less to congestion and pollution in downtown areas. However, a 2018 report noted that ridesharing complements public transit. A study published in July 2018 found that Uber and Lyft are creating more traffic and congestion. Studies citing data from 2010 to 2019 found that Uber rides are made in addition to taxi rides, and replace walking, bike rides, and bus rides, in addition to the Uber vehicles having a low average occupancy rate, all of which increases congestion. A 2021 study found that shifting private vehicle travel to ridehailing services can reduce air pollution costs, on average, but the increased costs from crash risk, congestion, climate change and noise outweigh these benefits. This increase in congestion has led some cities to levy taxes on rides taken with ridesharing companies. ==See also==
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