In 2011, , the president of
NRJ Group, proposed a television project to launch a new channel named Chérie HD. In 2012, following the shutdown of analogue television, the
Conseil supérieur de l'audiovisuel (CSA) auditioned the NRJ Group following its application for an additional channel from one of the six national high-definition channels on TNT, and finally had chosen Chérie HD. In October 2012, two months before the station was launched, the name Chérie HD was changed to Chérie 25, with
25 referring to the channel's number on the French
digital terrestrial television (TNT). In 2025, after that
NRJ 12's digital terrestrial television frequency was not renewed by
ARCOM, the NRJ Group considered selling or returning frequency number 25 (it was due to be renewed in 2027), to leave the digital terrestrial television sector. The sale was confirmed on March 21, 2025 and will be mandated by the
Lazard bank.
Rodolphe Saadé (CMA-CGM which owns RMC-BFM as well as a 10.25% stake in the capital of the M6 group) and the Czech billionaire
Daniel Kretinsky (CMI France) who owns the future television channel
T18, showed keen interest in the purchase of Chérie 25. ==Programmes==