In 1970, Janoff began working for several small
Silicon Valley agencies. In 1977, he joined
Regis McKenna located in
Palo Alto, California. While working in this position, he was chosen to design the corporate identity package of the
Apple Computer for
Steve Jobs, the only direction given to him being, "don't make it cute". What he submitted was an apple with a bite out of it. The bite was included so that people did not mistake the apple for a cherry or another fruit. The logo's colorful stripes represented the fact that Apple computers featured color screens. Each stripe was printed in its own specially mixed color, which Jobs approved because he felt that vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. Janoff later worked for agencies established in
New York City and
Chicago such as
Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients. Over the past six years, he has established a digital agency with his Australian business partner, Joel Bohm. In 2019, Rob published his book ''Taking a Bite out of the Apple: A Graphic Designer's Tale'', a nonfiction memoir aimed at young adults. As of 2024, Rob resides in Chicago, but he travels as part of his work creating branding outcomes for companies across a range of industries. He is also a speaker who has delivered keynote addresses and classes in design for universities and academic facilities, including the
Eastern Mediterranean University in Cyprus. ==References==