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TBWA\Chiat\Day

TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created as a result of the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.

Portfolio
"1984" (1983) • "Lemmings" (1984) • PowerBook 100 campaign with Kareem Abdul-Jabbar (1991) • Dan & Dave (1992) • "If only they'd used a Jiffi condom" (1993) • Jack Box (1993) • Crash Bandicoot (1996) • Final Fantasy VII "$20 Million Campaign" (1997) • "Think Different" campaign (1997) • Taco Bell chihuahua (1997) • Bloody Roar (1997) • Bloody Roar II: The New Breed (1999) • Gran Turismo 2 (1999) • Pets.com sock puppet (1999) • Hummingbird (television ad) Infiniti I35 (2001) • Switch (2002) • Absolut Vodka's "Absolut Marilyn" campaign (2005) • Keep a Child Alive's "Spirit of a Child" campaign (2005) • Hello Tomorrow (2005) • "Get a Mac" campaign (2006) • Gatorade "G" logo (2009) • Theranos (2012) • Southwest Airlines' "Welcome Aboard" campaign (2013) • University of Phoenix (2019) ==See also==
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