Welch founded the
John Birch Society (JBS) in December 1958 in
Indianapolis, Indiana, with Welch giving a "marathon two-day monologue" promoting smaller government and stopping the perceived Communist infiltration of the government. He named the organization for
John Birch, an American missionary and military intelligence officer killed in a confrontation with Chinese Communist soldiers in 1945. Some of the organization's founders were fellow board members of the National Association of Manufacturers who – at odds with the general "probusiness pragmatism" of the NAM – "embraced a conspiratorial view of the
New Deal and regarded taxes, unions, and welfare programs as inimical to the nation's heritage." Starting with eleven men, Welch greatly expanded the JBS's membership, exerted very tight control over revenues and set up a number of publications. At its height, the organization claimed it had 100,000 members. Welch distrusted outsiders and did not want alliances with other groups (even other anti-Communists). He developed an elaborate organizational infrastructure in 1958 that enabled him to keep a very tight rein on the chapters. Its main activity in the 1960s, says
Rick Perlstein, "comprised monthly meetings to watch a film by Welch, followed by writing postcards or letters to government officials linking specific policies to the Communist menace". In 1962,
William F. Buckley Jr., in his magazine,
National Review, denounced Welch as promoting conspiracy theories far removed from common sense. While not attacking the members of the Society directly, Buckley concentrated his fire upon Welch in order to prevent his controversial views from tarnishing the entire conservative movement. Divergent
foreign policy views between Buckley and Welch also played a role in the break. Being in the tradition of an older, Taftian conservatism, Welch favored a foreign policy of "Fortress America" rather than "entangling alliances" through
NATO and the
United Nations. For this reason, Welch combined a strong anti-Communism with opposition to the bipartisan
Cold War consensus of armed internationalism. Beginning in 1965, he opposed the escalating U.S. role in the
Vietnam War. In the view of the more hawkish Buckley, Welch lacked sufficient support for U.S. political and military leadership of the world. Welch was the editor and publisher of the Society's monthly magazine
American Opinion and the weekly
The Review of the News, which in 1971 incorporated the writings of another conservative activist,
Dan Smoot. He also wrote
The Road to Salesmanship (1941),
May God Forgive Us (1951),
The Politician (about Eisenhower) and
The Life of John Birch (1954). A collection of his essays was edited into a book,
The New Americanism, which later became the inspiration for the magazine
The New American. In the 1960s, Welch began to believe that even the Communists were not the top level of his perceived conspiracy and began saying that communism was just a front for a Master Conspiracy, which had roots in the
Illuminati going back to the founding of the United States; the essay "The Truth in Time" is an example. He referred to the Conspirators as "The Insiders", seeing them mainly in internationalist financial and business families such as the
Rothschilds and
Rockefellers, and organizations such as the
Bilderbergers, the
Council on Foreign Relations, and the
Trilateral Commission. As a result of his conspiracy theories, the John Birch Society became synonymous with the "
radical right". In 1983, Welch stepped down as president of the John Birch Society. He was succeeded as president by Congressman
Larry McDonald, who died a few months later when the airliner he was on was
shot down by the Soviet Union. ==Welch's
The Politician==