The music video begins with
Ben Stiller and
Stephen Dorff pulling up in front of The Roxy Hotel in a
Bentley Azure, listening to Limp Bizkit's
My Generation, where
Fred Durst is sitting on a public bench. Mistaking him for the
parking valet, Stiller gives Durst the car keys. The video also features scenes of Fred Durst with five girls dancing in a room. The video was filmed around the same time as the film
Zoolander, explaining Stiller's appearance (Durst has a small cameo in that film). Parts of the
music video were filmed in September 2000 atop the
South Tower of the
original World Trade Center in New York City. The rest of the video has several cuts of Durst and the band hanging out of the Bentley as they drive around Manhattan; also making a cameo is break-dancer
Mr. Wiggles. The video received the award for Best Rock Video at the
2001 MTV Video Music Awards. Incidentally, just one day before the
September 11 attacks and
collapse of the World Trade Center, on
September 10, 2001, Limp Bizkit received a letter and a fruit basket from the
Port Authority of New York and New Jersey, thanking them for featuring the Twin Towers in the video and congratulating the band after the video had won the VMA for Best Rock Video at the VMAs on September 6. About the music video, Durst said: "It felt like we just started to poke fun at what people thought we were and embrace that. That's why we made the
Rollin' video. There were red caps everywhere, and look at Wes at the beginning of the video with his grills in. How the hell did people not realize we weren't being serious? We thought it was hilarious." In 2018, the staff of
Metal Hammer included the video in the site's list of "the 13 best nu metal videos". ==Reception==