Romanova was recruited for modeling when she was 16 and moved to New York City. She debuted in
BCBG in 2010. She walked for and became the face of campaigns for
Ralph Lauren (2011-2015),
Marc Jacobs (2010),
Jil Sander,
D&G,
Alexander McQueen,
Jean-Paul Gaultier, and
Yohji Yamamoto that season. She has also walked for
Moschino,
Alberta Ferretti,
D&G, and
Dries Van Noten. Romanova was the face of
Vera Wang's Princess perfume from 2013-2023. In 2020, Romanova was appointed Head of Retail for Aman. In 2022, she became CEO of Aman Essentials, a luxury retail brand of
Aman Resorts. In 2018, as part of the
MeToo movement, Romanova and
Antoniette Costa collaborated to create Humans of Fashion, a
non-profit and app In 2013, she starred in the music video for the song
Wake Me Up! by the famous Swedish DJ known as
Avicii. == Personal life ==