1999 election Musgrove ran for the office of governor in 1999, having hired a full-time fundraiser and a political consultant to mount such a campaign two years prior. He won the August 3 Democratic primary, taking 57 percent of the vote and defeating former state Supreme Court justice
Jim Roberts, though Roberts had damaged his credibility by questioning his use of state vehicles for campaign activities. In the general election he faced
Republican former U.S. Representative
Mike Parker. Musgrove focused on education advancements, running a series of television ads showcasing his accomplishments as lieutenant governor in supporting elementary and secondary school improvements. He also ran a significant amount of campaign ads on
Christian radio stations and espoused socially conservative positions such as opposition to abortion. Parker largely campaigned on his personality, focusing on his background in Mississippi and his experience in government. As a result, Musgrove criticized him for being "issueless", to which Parker responded that he was not "going to play this gotcha politics." Musgrove also spent a significant amount of time traveling and hosting events while his campaign staff innovated with using traffic density maps to strategically place campaign signs and deployed
get out the vote efforts in every county. In contrast, Parker relied largely on his radio and television ads to promote his campaign. During the last week of the campaign, Musgrove continued attending events while his campaign printed newspaper ads which attacked Parker for depriving rural hospitals of funding by voting in favor of the
Balanced Budget Act of 1997, generating a significant amount of public interest. The congressman in turn played at a charity golf tournament during the last day before the election. The 1999 gubernatorial election was the closest in Mississippi history; Musgrove earned an advantage in the popular vote, taking 379,033 votes to Parker's 370,691. As there were two minor independent candidates, Musgrove fell 0.38 percent short of receiving a majority as required by the
Constitution of Mississippi. Since neither candidate received a majority of the popular vote, had each won 61 of the state's 122 electoral districts (state house districts), and Parker refused to concede, the
Mississippi House of Representatives was required to hold a contingent election to select the winner.
Tenure Due to the short time frame between his election as governor and the date of his inauguration on January 11, 2000, Musgrove entered gubernatorial office with an incomplete staff. He entered office with the intent to reform government institutions, specifically public education. As Governor, Musgrove served as chair or vice chair of a number of boards and associations, including the
National Governors Association (vice chair), the
Southern Regional Education Board (chair), the
Southern States Energy Board (chair elect), the
National Board for Professional Teaching Standards (chair elect) and the Executive Committee for the
Democratic Governors Association (vice chair of policy). As governor, Musgrove presided over what is still considered the largest economic development project in Mississippi history. In August 2000, he launched the Advantage Mississippi Initiative (AMI) to create new jobs for the state, which brought in a new Nissan Motor Company production plant. Nissan's arrival gave legitimacy to the notion that the Southeastern United States could become an automotive manufacturing leader. In 2000, Musgrove signed a bill into law banning same-sex couples from adopting children, making Mississippi only the third state to have done so. The law also says that Mississippi will not recognize adoptions from other states by same-sex couples. Beginning in the 1980s, Mississippi lawyers won a series of large
damage suits against corporations, resulting in large payouts to the plaintiffs they represented and significant profits for the attorneys. As a result, damage suit attorneys' political influence increased and by the early 2000s were one of the largest sources of campaign contributions for Democratic candidates in the state. In response, the business community began increasingly funding pro-
tort reform candidates who would support new limits on the lawsuits. In late 2001, the press began to publish exposes on the damage suit attorneys, which, combined with a series of lawsuits against hospitals and medical practices, led to increased public support for reform. On August 23, 2002, Musgrove announced to a group of campaign contributors—all of them trial lawyers—his intention to call the legislature into special session to consider tort reform proposals. When asked for his reasons, Musgrove told them that he was under intense political pressure to act. The tort reform special session opened on September 5. By the time it closed on November 26, it was the longest-lasting special session in Mississippi history. The legislature adopted several new laws restricting damage suits, including caps on
punitive damages in cases involving businesses and instances of medical malpractice. Despite the success of the session he had called, Musgrove garnered no obvious political advantage from the enactment of the reforms, and Democrats' fundraising efforts in the state were left compromised.
2003 election In 2003 Musgrove ran for re-election, facing Republican challenger
Haley Barbour. Musgrove targeted his critiques of his opponent on the latter's career as a lobbyist. Barbour defeated Musgrove in the general election. == Later political activities ==