Approximately 12,000 square miles in the southern Appalachians are occupied by this species where it dominates the understory. This species has historically been confined to riparian areas and other mesic sites but takes advantage of disturbed areas where it is present to advance onto sub-mesic sites. It prefers deep well-drained acid soils high in organic matter where it produces a thick, peat-like humus. It prefers low to medium light conditions for optimum carbon gain, and has a tremendous capacity for avoiding cavitation during freeze-thaw cycles. Where extensive overstory mortality has eliminated most of the overstory, this species forms a thick and continuous subcanopy known locally as 'laurel slicks' or 'laurel hells'. Rosebay rhododendron is an important structural and functional component of southern Appalachian forest ecosystems. What is not clear is whether or not we are in a period of advancement or retreat for this species. For example, on poorly drained sites on ridge or upper slope positions, large areas of rosebay rhododendron, particularly at the high elevations, have recently died out presumably due to the
Phytophthora fungus, or due to recent prolonged periods of below-average precipitation. Yet, rosebay rhododendron now occupies sites that historically were free of evergreen understory. There are still important questions to be answered regarding this species to completely understand its role in forest understories. In North Carolina, US,
Pestalotiopsis which is a
genus of
ascomycete fungi causes grey-brown spots on the living leaves. ==Reproduction==