Since the 1998 Olympics, Rebagliati has become an outspoken advocate and entrepreneur for
cannabis. He has also been involved in multimillion-dollar real estate development projects throughout British Columbia, as well as residential construction. Rebagliati was the subject of full-page coverage in the July 14, 2008, edition of
Sports Illustrated, which profiled his life since his Olympic win. As a member of the Make-a-Wish Foundation, Ross helped grant wishes of children as far away as Florida. Ross has worked with other charities including the Whistler Rotary Club, BC Sports Hall of Fame, Big Brothers of Greater Vancouver, Kids Help Phone, and The Whistler Blackcomb Foundation. On October 23, 2009, Rebagliati announced that he would seek the federal
Liberal Party nomination for the
Okanagan—Coquihalla riding, in British Columbia. At the time, political observers suggested that this could be a tough challenge for the former Olympian, as the seat was held by Minister of International Trade
Stockwell Day. Eventually he bowed out as his business ventures brought him home to Whistler. During the Canadian federal election of 2015, Rebagliati commented that he looked forward to the new Liberal government fulfilling its promise to legalize marijuana in Canada. He told the CBC, "I mean, to think I can be involved in helping people and sharing the knowledge that I have and a lot of people have about cannabis to the mainstream public. I think it's my responsibility." A 2018 profile of Rebagliati in
The New York Times detailed his post-Olympic struggles and how "Rebagliati is hoping that Canada's action to legalize marijuana last month will bring him closure, business opportunity and, perhaps most importantly, vindication". He has touted the benefits of CBD in particular, noting its anti-inflammatory properties and that it "has a calming effect reducing stress and anxiety which are two more realities of being an athlete".
Cannabis industry In January 2013, Rebagliati and his business partner, Patrick Smyth, launched Ross' Gold, a medical marijuana business. Ross' Gold's primary focus remains on establishing a brand in Canada and gaining a foothold in the industry under the federal government's new regulations. Under the new Marijuana for Medical Purposes Regulations, cannabis would be treated as any other narcotic used for medical purposes, enabling patients to acquire products as needed based on a health care practitioner's prescription. Since announcing the launch of Ross' Gold medical marijuana, Rebagliati has been featured in numerous publications including USA Today, the Huffington Post, the CBC with Jian Ghomeshi, The Toronto Sun, and the cover of
High Times in October 2013. In April 2015, Ross launched his own line of glassware and expanded his brand into over 100 stores across Canada, and branched out into hemp CBD edibles. In December 2017, R Gold Enterprises Inc. bought the Ross' Gold Trademark and focused on building franchised stores under the new legalization of cannabis laws in Canada. In January 2018, Ross and his business partner Patrick Smyth founded Legacy Brands by Ross Rebagliati, which promotes healthy living and finding that athlete in us all through everyday family-friendly products. Focusing on CBD products, Ross stated: "Canadians are opening up more and more to cannabis, and many older people are really understanding as to the benefits of CBD; which is used to treat medical conditions like epilepsy. It is gaining favor among athletes and the public alike. Unlike other extracts, CBD is not psychoactive and is used for sleep regulation, inflammation, and anxiety. We are excited. We feel the rest of the country will adopt a healthy use of cannabis in the coming years." ==Personal life==