In 1913, Albert Simon, a merchant seeds
Sorgues, bought the mill built by Pierre Nicolas, and completed two years earlier than Bel Air in
Carpentras. He installed a seed treatment business under the name of
Maison Albert Simon called the
Moulin. In 1917, his daughter married Aimé Roux and received the mill dot. He gave the Graineterie Roux the official title of Souville Factory, founded in 1919. Its main activity is the decortication of seeds but also the packaging and trading of seeds produced by the local market, destination food sector
(rice, rapeseed, sunflower, psyllium, ...). Located near the
Carpentras Station, including freight activity has never ceased distributing its products on a national scale. In the early 1920s, the first expansion of the mill operates, as well as the construction of a first floor. In 1928, the entire building is raised and a new facade is made. At that time, the new machines are purchased to build new production lines. During the Second World War, was requisitioned graineterie: line decortication is used to treat
rice and also, as stated in the oral tradition,
split peas. In 1949, Aimé Roux institutions are created. André Roux, son of the founder, became plant manager in 1951 and made arrange the laboratory. It obtains authorization for seed multiplication. In the middle of 1980, as a result of a bankruptcy, the plant became graineterie Bel-Air. In the late 1990s, Maurice Fra farmer and customer, praised graineterie and designated the activity to Fra Shelling. Currently, the factory is also involved in treating various types of grains (
cereals,
oilseed,
protein) provided by local farmers and for food, in terms of the legislation of products from organic farming (the
ECOCERT).