Welch began promoting in the 1940s, establishing the Nashville office with
Nick Gulas. Welch and Gulas' territory spanned Alabama, Arkansas, Kentucky, Mississippi, and Tennessee. In 1949, Welch and Gulas joined the
National Wrestling Alliance. Their promotion was known as
NWA Mid-America. In the early-1950s, Welch acquired the
Mobile-
Pensacola (
Gulf Coast) end of
Leroy McGuirk's Tri-State Wrestling promotion, turning it into its own promotion. Due to Welch's commitments in Nashville, his son Buddy Fuller (Edward Welch) was appointed
booker for Gulf Coast Championship Wrestling. Welch sold his interest in the promotion to Lee Fields in 1959–1960, who rebranded the promotion
Gulf Coast Championship Wrestling. In 1960, Welch and Gulas were charged with
conspiring to stop an investigation of their business practices, having allegedly made payments to
Senator Estes Kefauver (himself a former wrestler), who had made a complaint against them with the
United States Department of Justice for obstructing his attempts to promote professional wrestling in opposition to them. In the 1960s, Welch hired
Jerry Jarrett as an office assistant; Jarrett eventually became the booker for the Memphis area of Welch's territory, taking over from Welch as his health declined. Welch retired from promoting in the 1970s due to ill health. In 1977, shortly before Welch's death, NWA Mid-America was split in two after Jerry Jarrett broke away from Nick Gulas following a business dispute, with Welch siding with Jarrett. In addition to promoting, Welch owned a large
dairy farm in
Gibson County, Tennessee and a herd of
Poland China pigs. == Personal life ==