Run-D.M.C.'s second listed track, "
Rock Box" (which was released as the album's third
single on April 16, 1984), is credited by music critics for dissolving social and racial boundaries within the music industry between
rock music and mainstream hip hop at the time of the album's release. The music video for "Rock Box" became the first rap video played on
MTV in the summer of 1984. The video was filmed in the famous New York punk club
Danceteria. As Run-D.M.C.'s first major video release, the trio represented 1980's New York
street fashion with their signature look of black
Kangol hats, black
Lee jeans, black t-shirts and leather jackets, white
Adidas sneakers, gold chains, and, as always, D.M.C. is wearing his trademark glasses. Run-D.M.C. has been credited for evolving
African-American fashion, breaking away from the highly glamorous looks of
disco and
early hip hop. In a 2019 episode of the
AMC docuseries
The Songs That Shook America, "Rock Box" was applauded for its blending of
snare drum beats accompanied by the guitar
riffs performed by American guitarist
Eddie Martinez. "Rock Box" would also go on to inspire many of Run-D.M.C.'s future material in the
rap-rock genre, including the title track of their second studio album
King of Rock (1985), the singles "
Walk This Way" and "
It's Tricky" from the group's third studio album
Raising Hell (1986), and the title track of their fourth studio album
Tougher Than Leather (1988). == Appearance in films ==