Background The video for "Run This Town" was directed by
Anthony Mandler and was filmed on August 6, 2009, at
Fort Totten Park in
New York City. Mandler explained the production behind the video saying: "There's a tone and feeling to the song, there's a militia, a march and a kind of rambunctious energy to it that, for me, I immediately wanted to tap into. I showed [Jay] some references from the classic rebellious zones of the world. We live in very orderly society in America, but when you get into Brazil, you get into the Middle East, you get into Africa, you get into Eastern Europe, when you get into places like that, there's a different sort of 'we run this town' [going on]. There's less order and more chaos. So we looked at a lot of those references, new photos and historical photos, to capture that kind of falling-apart feeling." "We wanted you to feel uneasy throughout the piece," he said. "We wanted there to be a constant layer of tension through the piece. Even in the way I shot — where the camera comes by Jay, it doesn't stop on him, it goes to Rihanna — there's kind of this chaos of revealing and covering and concealing. And things happen offscreen that you don't see. I think people are really gonna flip on this". The video was leaked on August 19, 2009, by
MTV Germany. It premiered officially on August 20 on
MTV, as well other MTV channels across the world. The video was released to iTunes on August 25, 2009.
Synopsis and reception The music video involves crowds of protesters in masks, holding torches whilst walking. Rihanna takes a bandanna from covering her mouth and performs the intro of the song in a park area with explosions firing around her. Jay-Z then begins the second verse while in a temple-like area. Kanye West sings his verse in a cave-like area holding a torch and having a bandanna cover his face like Jay-Z and Rihanna. Throughout the video, the trio are on a stage platform with the mob of protesters previously shown surrounding them. Daniel Kreps of
Rolling Stone called the video, "a civilization that takes Jigga's lyrical motif of 'all black everything' very seriously." He further added, "When we first heard 'Run This Town', we pictured Jay-Z and his posse staging a siege on
Manhattan, or at least going to all the VIP spots most civilians only dream about like in the "
D.O.A. (Death of Autotune)" video. Instead, we're introduced to a
Mad Max-like landscape full of proto-biker gear, torches, face scarves and bombed-out buildings. Jay-Z and his gang of ruffians actually look like they're on a mission to slay Auto-Tune. Also, according to the video, Rihanna is the only female to survive the apocalypse, and West's verse about
Reeboks,
Rav4s and girls with two bee stings seem starkly out of place in the dismal future." It ranked at number eleven on
BET's
Notarized: Top 100 Videos of 2009 countdown. ==Usage in media==