Ruth Lyons (broadcaster)

Ruth Evelyn Reeves was born in Cincinnati, the older daughter of Margaret Keturah Henry and Samuel Spencer Reeves. Her father was a travel agent who taught music at the University of Cincinnati in the evenings; her mother was also a musician. It was a close-knit family with other family members living in the immediate neighborhood. The Reeves family was a religious one; many of their activities were based at the local Presbyterian church. The women of the family had both strong faith and strong determination to provide help wherever it was needed. Grandmother Reeves was a great influence on her granddaughter; she began her household duties early and when they were completed, she went into the neighborhood to do good deeds. She was a well-read woman with strong opinions and was unafraid to voice them. Lyons's mother always reminded her daughter to do her best at everything she did. The family considered books and reading, as well as music, to be as necessary to living as food, clothing and shelter. Lyons's first public performance was in a grammar school play. Her mother was embarrassed when her daughter misspoke her lines and there was laughter, but Lyons was glad she had made everyone laugh. By age twelve, she was interested enough in performing to write and produce her own musical. As a young girl during World War I, Lyons was involved in fund-raising activities for the Red Cross and worked with her minister to help entertain patients at local hospitals. When she entered East High School, Lyons's years there were a flurry of activities. She edited the school yearbook, wrote and composed a school musical, accompanied the Dance Club on piano and was president of the Kalidasa Club. During her freshman year at the University of Cincinnati, she wrote the school musical, joined Delta Delta Delta sorority and was in charge of the humor section of the college yearbook. Though her parents wanted her to complete college and become a teacher, Lyons was aware of the financial toll her college tuition was taking on the family. She left her college studies and devoted more time to her music, studying piano at the College of Music of Cincinnati and had a job selling sheet music. ==Radio ==

WKRC Lyons had been interested in radio as a high school student. Her radio career began with a one-shot appearance as an accompanist for a singer on WMH in 1925, and a regular post as pianist on WSAI beginning in 1925. She went to work full-time at WKRC in 1928; working as a radio show pianist/organist and as the station's music librarian. Lyons's first broadcast was accidental; she was pressed into service one morning when the station's only female show host called in sick. She needed only a couple of minutes to become comfortable and familiar with how things were handled behind the microphone, and took over as host. The sponsor decided that it preferred the way Lyons handled the program; she was hired to replace the host who was ill. When she began her broadcasting career, Lyons said she believed her audience was intelligent and had more interests than the subjects covered by traditional women's programs, so she focused on topics other than cooking and household hints. Largely because of her efforts during this time of crisis, Lyons was appointed WKRC's program director. Lyons and Thomas co-hosted the show until he left to establish his own media production firm. Lyons continued as the host of the program until 1951, when she was advised by her doctor to cut back her work load. ==Television==

The 50 Club The 50/50 Club started on WLW Radio as The 50 Club. Fifty women were invited to a daily, one-hour lunch which was broadcast live. Even though Lyons was hesitant about working in television, the show made its television debut on WLWT in May 1949. She was the only woman on the Crosley Board of Directors. The show was a powerful outlet for advertisers; potential sponsors had a one-year waiting period before there were openings for their commercials to be able to be scheduled. The mention of a product name on the program meant stores would quickly be sold out of the item. Lyons was also powerful enough to be able to decide which products were advertised on her programs. She selected those sponsors whose products she used and turned down commercials for products she did not like. Lyons bristled under the structured advertising, network time cues and loss of show control. She also did not want to relocate to New York; at the end of the first year, the contract was canceled and the program was no longer seen on national television. New York based media critic John Crosby was highly critical of the Lyons programs on NBC. The 50-50 Club The program was renamed The 50/50 Club when the audience was expanded to 100 people in 1953. During this time, Lyons and the program were profiled in many national magazines such as ''McCall's, Ladies' Home Journal and Cosmopolitan''. NBC made another attempt to bring Lyons to the network. She was invited to be a temporary replacement for The Today Show cast member Helen O'Connell for a week in April 1958. Both Cincinnati media and viewers remembered the stinging criticism from the Crosby column and were prepared to see any slight, intentional or not, as an insult to Lyons and their area. The Cincinnati Enquirer printed that Lyons made only two short appearances on one Today broadcast and read a commercial while hidden by foliage on the set on a later show. Lyons received much mail from her fans saying she was badly treated while in New York. Lyons's answer was to explain that the Today program's format was different from that of The 50/50 Club and that she never expected to be talking with people on the Today show as she did on her own television program. Guests included Bob Hope, Arthur Godfrey and pianist Peter Nero. During the 1950s, when nightclub venues were numerous throughout the nation, two of the most prominent in the country were the Beverly Hills Supper Club and the Lookout House, in the Northern Kentucky area of Greater Cincinnati. Virtually every headliner, including Jack E. Leonard, Nelson Eddy, Ted Lewis, Pearl Bailey, Myron Cohen, and many others, appeared on Ruth Lyons's program. Musical guests had to perform live as Lyons permitted no pre-recorded music and lip sync on her program. Lyons had two trademarks: concealing her microphone in a bouquet of flowers and the white gloves she and her studio audience wore while singing "The Waving Song", as they waved to the viewers at home. Her practice was not to meet her program's guests before airtime so the conversations would be spontaneous. Lyons frequently mentioned her husband and daughter on the show, in a warm, light (often humorous), family context. ==Marriages and later life==

Johnny Lyons During Lyons's school years, her family moved five times. A move just after Lyons's high school graduation brought them to Cincinnati's Tusculum Avenue where the Lyons family also lived. Johnny Lyons was charming and handsome enough to be described as "the heart-throb of Tusculum Avenue". They became a couple not long after the Reeves family had moved into the neighborhood. After an eight-year courtship, they were married on August 6, 1932. After the couple had been married two years, the insurance agency Johnny worked for decided to close its Cincinnati office. He was offered a promotion to insurance underwriter and an opportunity to relocate to the company's Cleveland office. He expected that his wife would leave WKRC to join him in Cleveland. Lyons did not want to leave her radio work and believed she had obligations to her parents that would keep her in Cincinnati. She moved back into her parents' home while Johnny moved to his new job in Cleveland. The couple kept their marriage going for some years with weekend visits, but they eventually grew apart. Lyons became a very popular radio personality in Cincinnati while Johnny was later transferred to New York and Chicago. Lyons filed for divorce in April 1939; she did not do so until after the death of her mother in 1938 because she said her mother did not "consider divorced women respectable". Her husband was now working in Milwaukee and did not contest the divorce. Herman Newman After the divorce, Lyons gave up hope for another marriage because she despaired of finding "a man who wouldn't hate my success". In 1942 she met a Unitarian minister named Herman Newman at a benefit concert she attended. Newman later became a professor of English at University of Cincinnati, and maintained an identity separate from the program and his wife's celebrity. Candace Laird Newman made her first visit to WLW when she was six weeks old; she continued to appear on radio and television periodically while growing up. Later years, retirement and death The mid-1960s were a time of illness and sorrow for Lyons and her family. She had maintained close ties with her younger sister, Rose; her sister died in 1964 after a ten-year battle with cancer. Lyons suffered a minor stroke in December 1964 and had to take a leave of absence from her television program. Lyons took an extended leave from her television program beginning in February 1966 due to her daughter's illness and subsequent death; she did not return to her show until October. Initially, Lyons was unsure if she wanted to go back on the air. She wanted to raise money for the Christmas fund in her daughter's memory and decided to take things a day at a time. Those close to Lyons say Candy's death took the life out of her as well. There were times when Lyons was unable to do her program; when she did, it was sometimes difficult to understand what she was saying. On January 26, 1967, The 50-50 Club had just gone off the air when Lyons told her co-host, Bob Braun, that she had now done her last television program. Braun had begun a later afternoon show of his own, The Bob Braun Show, a few days before and was working with Lyons until a replacement was found. A public announcement was made on the program the next day with a statement from Lyons to her viewers saying she was no longer able to continue hosting the show. Braun then became the host of the program. Though she had been off the air for more than two years prior to its publication, the book sold 90,000 copies. Over time, Lyons's health steadily declined. She began suffering a series of strokes in the 1970s and again in the 1980s. For the last three and a half years prior to her death, Lyons was bedridden. She died on November 7, 1988. ==Legacy and honors==

The Ruth Lyons Christmas Fund began in 1939 and still provides Cincinnati-area hospitalized children with toys, Christmas decorations and even needed hospital equipment. – which were performed on the programs and recorded to benefit the fund. After Lyons's retirement in 1967, her co-host, Bob Braun, became the host of The 50-50 Club and took over the fund raising duties. David Letterman, who watched The 50/50 Club with his mother while home from school at lunch break, credits Lyons with teaching him everything about live talk television. Phil Donahue paid tribute to Lyons saying, "If there had not been a Crosley Broadcasting with its commitment to local programming, and if there had not been a Ruth Lyons, I probably wouldn't be here." The City of Cincinnati honored Lyons's years of service to the community by naming a downtown street "Ruth Lyons Lane" in her honor in 1983. Lyons's life and work was the subject of a 2009 book, Before Oprah: Ruth Lyons, the Woman Who Invented Talk TV and a 2012 documentary, Ruth Lyons: First Lady of Television. The documentary won several local Emmy Awards. In 2011, an Ohio Historical Marker was placed near the site of the home on Tusculum Avenue where Lyons lived with her parents. ==Notes==

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